(MENAFN- Khaleej Times) REDTAG, the value fashion and home lifestyle brand today announced its new partnership with Arab artist Cyrine AbdelNour. The announcement was made at the official launch of the REDTAG 2015 winter collection which will feature the popular style icon on billboards across GCC.
According to a press release issued today, following almost a decade of unprecedented growth across the region, REDTAG has evolved to become a major player in the fashion retail arena with over 150 stores in 50 cities across GCC. This exclusive partnership is a first for REDTAG, signalling a strategic new brand direction for the home-grown GCC retailer with today's announcement marking a significant milestone in its own style credentials.
As the new face of the REDTAG brand, Cyrine AbdelNour will be featured on billboards across GCC showcasing a number of stylish seasonal looks from the winter 2015 collection which reflects the brand's Fashion for Everyday promise.
Speaking about the recent development for the brand, Ernest Hosking, CEO of REDTAG said, "This collaboration is a first for REDTAG and is a significant milestone in our brand's bigger strategic vision as we extend our fashion footprint across GCC. We are incredibly pleased to be working with such a popular style icon to women across the Arab world.
He continued: "This collaboration reinforces our commitment to delivering on trend fashion for every day, at affordable prices."
Commenting on her new association with REDTAG, Cyrine AbdelNour said, "I am delighted to see my partnership with REDTAG come to life in the new 2015 winter collection.
Collaborating with a brand that has a distinctively regional appeal was an important element in my decision to associate with REDTAG. It offers women in GCC on trend, affordable fashion which is appropriate to regional conventions. I look forward to working with the REDTAG brand team to strengthen our alignment even further- so watch this space!"
The REDTAG winter collection combines quality and style with affordability with an array of day-to-night looks on offer.
Staying on trend, the range also boasts a vintage-style burgundy midi dress with an embellished neckline, adding an extra touch of class.
With complete looks available for under AED200, the new stylish winter collection will be in over 150 REDTAG stores across GCC from October 4 2015.
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.