(MENAFN- Khaleej Times) He's an entertainer on the big screen, but off screen, Arjun Kapoor has involved himself with environmental issues as the brand ambassador of the World Wide Fund for Nature (WWF). He has been appointed as the WWF ambassador for the second year.
Talking about taking on such a role, Arjun said: "My job as an actor is to start a conversation. For me, WWF is not about the fact that I'm going to be the torchbearer of change. One person alone cannot make a difference, but one person can remind many people that they can play a role in making a change, and be a part of the bigger picture. By being a young actor, I can reach out to the younger generation faster."
"The older generation has a mindset because of which there have been a certain amount of issues that the environment has faced. So, the younger generation can influence the older generation, and I can influence the younger generation - it's a circle," he added.
Arjun, 30, enjoys wide popularity after having acted in films like Ishaqzaade and 2 States. He says with the kind of connect that he has with the youth, he can initiate a conversation with them over issues such as saving water.
"These are the things that we all learnt in school. These are things you are supposed to do... like taking care of animals. These are a part and parcel of daily activity, and we forget it over a course of time," he said.
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