New Nissan Maxima ''to reinvent sedan segment''


(MENAFN- The Peninsula)Nissan Middle East Managing Director Samir Cherfan with the all-new Nissan Maxima 2016.

DOHA: Nissan has unveiled the all-new game-changing Nissan Maxima 2016 for the Middle East yesterday. The completely redesigned 8th generation model is the sportiest most powerful Maxima ever.

The new Maxima is set to re-define its segment as it brings head turning design enhanced performance and state-of-the-art technology to Middle East customers. Together these attributes make the new Nissan Maxima a unique combination of sports car style with premium elegance.

Nissan Middle East Managing Director Samir Cherfan said: “The dramatically styled all-new Nissan Maxima 2016 created by driving enthusiasts for driving enthusiasts looks like nothing else on the road today — and drives like nothing in the segment. It not only resets Nissan Maxima’s iconic ‘4-Door Sports Car’ positioning it sets a new standard for style performance and technology in the large sedan segment. “It raises the bar incredibly high in class-leading design fuel efficiency performance and technology.”

The high performance top-end sedan will support Nissan’s ambitious business target. Nissan expects the all-new Nissan Maxima 2016 will command a 12 percent share in the E-segment in the GCC with a goal of selling around 7000 vehicles an increase of more than 70 per cent in sales compared to 2014. The Peninsula


The Peninsula

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