Instagram hits 400 million users
Date
9/25/2015 1:37:35 AM
(MENAFN- Khaleej Times)Instagram has rocketed past the 400-million-user mark with more than 80 million pictures shared daily at the Facebook-owned service.
The number of people sharing pictures and videos each month using Instagram soared from 300 million at the start of this year and tops the number of people using Twitter monthly by nearly 100 million. "While milestones like this are important what really excites us is the way that visual communication makes the world feel a little bit smaller to every one of us" Instagram said in a blog post. "Instagrammers continue to capture incredible photos and videos from all corners of the Earth (and even the solar system)." More than half of the last 100 million people to join Instagram live in Europe or Asia with Brazil Japan and Indonesia seeing the strongest growth according to the service. The list of high-profile new Instagram users who quickly won legions of followers included David Beckham Caitlyn Jenner and footballer Toni Kroos.
We are thrilled to announce that the Instagram community has grown to more than 400 million strong and is even more global with 75 percent of our community living outside the US. To all the new Instagrammers: welcome! Among the last 100 million to join more than half live in Europe and Asia. The countries that added the most Instagrammers include Brazil Japan and Indonesia. Instagrammers continue to capture incredible photos and videos from all corners of the earth (and even the solar system). We've seen the first surface image of Pluto and the Champions League celebrations as well as striking locales like the white pools of Turkey and a Namibian desert ghost town. These are just a few of the more than 80 million photos per day shared on Instagram. Also the most followed accounts that joined in the last 100 million include David Beckham from the UK (ئdavidbeckham) Caitlyn Jenner (ئcaitlynjenner) from the US Indonesia's Raffi and Nagita (ئraffinagita1717) German soccer player Toni Kroos (ئtoni.kr8s) and South Korea's T.O.P (ئchoi_seung_hyun_tttop). When Instagram launched nearly five years ago 400 million seemed like a dream. Now we continue to strive to improve Instagram - helping you experience the world through images and connect with others through shared passions. A photo posted by Instagram (ئinstagram) on Sep 22 2015 at 2:03pm PDT
Earlier this month Instagram unveiled plans to expand its offerings to advertisers opening up possibilities for global marketing efforts on the photo-sharing network. The expansion is intended to allow advertisers to launch global campaigns in a variety of formats including video ads of up to 30 seconds. Instagram which was acquired by Facebook in 2012 has had only limited advertising opportunities up to now. In 2013 it began with a small number of "sponsored" posts by well-known brands such as Michael Kors and Adidas. The new system could help Instagram generate considerably more revenue. Instagram also introduced a service called Marquee a "premium" advertising product aimed at driving mass awareness in a short time-frame for events like movie premieres and new product launches. Industry tracker eMarketer estimates that Instagram's worldwide ad revenue this year will grow rapidly hitting $600 million. Instagram is seen as a potential growth segment for Facebook which has nearly 1.5 billion users. Last month Instagram broke its square mold with an update that adds portrait and landscape formats to the image-sharing smartphone application which also opened up new possibilities for advertisers.
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