(MENAFN- Khaleej Times)Huawei has opened its first Middle East customer service centre in Dubai.
The flagship store situated close to the city's financial centre adds to the company's ongoing expansion in the Middle East. The centre will cater exclusively to customers using Huawei's flagship device series providing on-ground services - including home delivery across the UAE. "Today we live in a dynamic era where technological progress is revolutionising how we work learn entertain and live. People increasingly view connectivity less as a privilege and more as a necessity in their daily lives" said Jiao Jian Middle East president of Huawei's Consumer Business Group."In delivering the value of innovation through our rich product portfolio to more people across the region Huawei is committed to offering excellent after-sales support and a one-stop service centre for all our customers' needs." The region's first dedicated Huawei customer service centre is the company's 17th centre worldwide. Huawei also operates more than 220 additional centres within its homemarket of China. Dubai was selected as the latest location due to the city's growing regional and international appeal as an innovation and investment hub. The opening of the customer service centre comes on the back of an impressive year for Huawei whose worldwide consumer sales increased by a staggering 69 per cent during the first two quarters of 2015 to $9.09 billion - having closed at $12.2 billion for the whole of 2014. The Middle East has played a significant role in that expansion. Total smartphone shipments in the Middle East and Africa are set to total 155 million units in 2015 after increasing 66 per cent year-on-year during the first quarter according to latest figures from market intelligence firm IDC. The company recently ranked Huawei as the number two smartphone brand in the Middle East and Africa region weighing in with 8.9 per cent market share - relative to shipments - in 2014. "Huawei's success in the Middle East and Africa region is no secret. One of the main reasons they have been able to do that aside from offering good quality innovative smartphones has been due to their focus on building brand image in the region" said Nabila Popal research manager of IDC's infrastructure and systems division across the Middle East Africa and Turkey. Huawei has already released several smart devices this year in the Middle East. Its expansion has been made possible in part by its expanding retail ecosystem which includes partnerships with retail leaders such as Axiom Telecom SHAS in Saudi Arabia and ABT in Oman. "Aside from the marketing and consumer aspect having incredible local and on-ground presence in each of their target markets has been a great driver behind Huawei's success" Popal added -
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