Sony's latest hi-tech camera launched


(MENAFN- Gulf Times) Fifty One East and Sony Middle East and Africa have launched in Qatar the a7R II, Sony's newest state-of-the-art full-frame mirrorless camera.
The new camera boasts of the world's first back-illuminated 35mm full-frame sensor Exmor R CMOS sensor, which realises high-resolution (approximately 42.4 effective megapixels), high-sensitivity (expandable up to ISO 102400) and high-speed auto-focus (AF) response up to 40% faster than the original 7R, on account of 399 focal plane phase detection AF points.
The a7R II includes a 5-axis image stabilisation system borrowed from its predecessor a7 II model, and has the ability to shoot and record 4K videos in multiple formats including Super 35mm (without pixel binning) and full-frame format, a world's first for digital cameras.
The interchangeable lens camera has a newly refined XGA OLED Tru-Finder with the world's highest (0.78x) viewfinder magnification. 7R II is compatible with Sony's growing line-up of mount lenses, which now totals 63 different models including 12 native FE full frame lenses.
The newly-developed 42.4-megapixel back-illuminated CMOS sensor is the most advanced, versatile and highest-resolution full-frame image sensor that Sony has ever created, allowing the a7R II to reach new levels of quality, sensitivity and response speed.
The 42.4-megapixel sensor combines gapless on-chip lens design and anti-reflective coating on the surface of the sensor's glass seal to dramatically improve light collection efficiency, resulting in high-sensitivity with low-noise performance and wide dynamic range. This allows the camera to shoot at an impressive ISO range of 100 to 25600 that is expandable to ISO 50 to 1024002.
The sensor's back-illuminated structure, with an expanded circuit scale and copper wiring design, enables faster transmission speed and ensures content can be captured in high-resolution without sacrificing sensitivity. Data can also be output from the sensor at approximately 3.5 times faster compared to the original a7R.
The a7R II has a new highly-durable reduced-vibration shutter that realises 50% less vibration from shutter movements compared to its predecessor, and has a cycle durability of approximately 500,000 shots. The camera can also be set to Silent Shooting mode in order to shoot images quietly without any sensor vibration or movement.
The camera has an extremely solid, professional feel due to its light, rigid magnesium alloy design, and has an improved and re-designed grip and shutter button compared to its predecessor. There is also a new mechanism to conveniently lock the mode dial, and an expanded range of customisable functions and buttons to suit the most demanding photographers.
The new a7R II camera is Wi-Fi and NFC-compatible, and is fully functional with Sony's PlayMemories Mobile application available for Android and iOS platforms, as well as Sony's growing range of PlayMemories Camera Apps, which add a range of creative capabilities to the camera.
The new a7R II from Sony is available at all Fifty One East outlets located in Al Maha Centre on Salwa Road and City Center Doha in addition to Virgin Megastore at Villaggio and Landmark malls.


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