(MENAFN- The Peninsula) IKEA, the Swedish furniture retailer, a member of Al-Futtaim group of companies, today launched its annual catalogue with some 1,500 new products.
This is the 65th edition of the global IKEA Catalogue launched simultaneously in 48 countries and 32 languages. The new Catalogue theme is dedicated to that which naturally unites people € Food! The theme and concept supporting the theme€ "It's the little things that matter" € celebrates life in and around the kitchen with the aim of bringing people together through the everyday enjoyable moments of preparing a meal and eating together.
To reinforce the new theme over the next year, the Catalogue focuses on four main initiatives highlighting "Growing and Producing", "Cooking and Preparing", "Eating, Drinking and Serving", plus "Storing and Handling". Each of these topics enable a healthier and more sustainable way of life while helping consumers create more special moments of togetherness while doing what they love.
John Kersten, Managing Director, IKEA- Qatar, UAE, Egypt and Oman said, "This year at IKEA we start with the food by encouraging a healthier and more sustainable lifestyle through cooking, preparing and eating together. We will put the spotlight on the little things that we often overlook. In our daily lives, they might look like small details € a simple gesture or kind word that brings a smile to your face. We want to celebrate these simple things that make our everyday feel extraordinary."
"And, through our IKEA Food department we are especially keen to contribute to a better everyday life with a wider offer of delicious, healthy food that is sustainably sourced and produced; all at affordable prices too. We aim to ensure our food offering enables healthier food choices by meeting people's increasing interest in healthy food."
Marking the beginning of the 'New IKEA Year', the 324 page IKEA Catalogue together with the IKEA stores aim to surprise and inspire consumers with 1,500 new products and as many ideas. This year IKEA will also be launching many new additions to its popular Restaurant and Café and Swedish Food Market. One of the newest and most anticipated additions to the IKEA Food family this season is the vegetarian "meatball". Signifying a natural step in this new direction, the veggie balls offer a healthier alternative with high protein content and an even lower carbon footprint.
Reaching almost 25,000 downloads in Qatar last year, the IKEA Catalogue mobile application is available free of cost on iOS and Android platforms. In addition to accessing a digital version of the Catalogue, the application also shares tips and ideas allowing users to view extended content such as over 50 films, image galleries, 3D images and the augmented reality function by simply scanning the mobile phone icon present across the Catalogue pages.
Within Qatar, the IKEA Catalogue is in its 3rdedition with over 260,000 copies printed. The prices printed stay true until July 2016 € and is therefore a guarantee for low prices throughout. Available in English and Arabic, almost 194,000 copies will be delivered door to door across the country. Consumers are also invited to pick up copies of the Catalogue from the IKEA store in Doha.
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