Saudi- Book on ROI launched on social media

(MENAFN- Arab News) RIYADH: A local firm iCLICK has launched the first book in Arabic that monitors the return on investment (ROI) in social media channels.
The company which was founded by Hatem Kamli is engaged in the field of consulting and marketing services as well as digital media.
'It goes without saying that the book is the first of its kind hereabouts. It helps social media entrepreneurs in no uncertain terms' said Kamli also the company's director.
Explaining the reason for the book content Kamli cited the huge amount of money involved in social media operations noting that the market has grown by about 400 percent.
He added that there are more than 300 specialized tools used in the analysis of social media channels adding that investment in the sector has grown to more than $1.5 billion since 2012.
He also said that the book is one of iCLICK's major projects to promote content and provide references in the field of digital marketing.
The book provides a simplified summary which covers the basic points on how to determine the main objectives of using social media channels in business.
It also explains how to reach goals through the development of indicators to measure performance and build a system and an appropriate framework and clear standards to ensure success on social networking sites.