(MENAFN- Khaleej Times)Travel website Musafir.com and the Department of Tourism and Commerce Marketing (Dubai Tourism) have announced a joint campaign to promote Dubai as a key destination for Indian travellers.
The partnership which will seek to build awareness and boost inbound tourism was officially launched this week in the emirate by cricket legend Sachin Tendulkar Musafir.com's brand ambassador. The new initiative will highlight the wide range of cultural leisure and entertainment options available for visitors to Dubai. "India is a hugely important market for Dubai consistently ranking among our top five feeder markets and with approximately 10 per cent of the emirate's total number of international overnight visitors coming from India last year. Our ongoing partnerships with online travel agents play a vital role in helping us realise Dubai's Tourism Vision for 2020 which aims to welcome 20 million annual visitors. The new campaign with Musafir.com will allow us to reach even more Indian travellers and encourage them to visit Dubai and experience everything the emirate has to offer" said Issam Kazim CEO of Dubai Tourism. To assist in showcasing the attractions in this city Tendulkar visited several of Dubai's best-known landmarks including Burj Al Arab and the Palm Jumeirah. "I've had a fantastic time in Dubai this week" said Tendulkar. "On a personal level Dubai has always been my favourite destination for its rich cultural heritage spectacular scenery and diverse leisure and entertainment options. I am thrilled to be a part of this great initiative and cannot wait to share my experiences with friends and family on my return to India." -
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