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Fast Market Research announces the availability of Technavio's new report "Cookies Market in the US 2015-2019" on their comprehensive research portal.
This report on cookies market in the US is structured keeping in mind the market for chocolate-based butter-based cream-filled plain American assortment artisanal in-store bakery and egg-based cookies and wafer biscuits. Even though the market is matured it is still on the run due to the various lines as well as category extensions in the products. In addition various innovative attempts have helped this matured market survive.
The cookies market in the US is expected to grow at a diminishing rate with a CAGR of 0.74% in terms of revenue and 0.47% in terms of volume during 2014-2019.
Get More Details on this Report and a Full Table of Contents at
Commenting on the report an analyst from Technavio’s team said: “America has developed a culture that restricts people from having three square meals a day because of busy and demanding work schedules. Around one-fourth of the calorie intake in the diet of an American is from his snacking tendency. An average American is more likely to eat a slice of bread a pizza cookie or fruits and vegetables while snacking on a daily basis. Thus they indulge in the habit of snacking which has resulted in the expansion of refrigerated food in gas station stores as well as specialty stores. This habit of snacking among US consumers can be seen as a boon to the cookies market because it would lead to increase in consumption of cookies especially during weekdays where snacking occasions are almost uniform throughout the day.”
According to the report though the cookies market in the US has almost reached saturation point the market is still very much alive. The reason for this constant growth is numerous product offerings on behalf of the vendors to keep interest and curiosity levels alive among consumers. Both product as well as category extension has been observed among many largely renounced brands such as Oreo Chips Ahoy and Belvita. For instance Oreo developed a completely new category of bacon biscuits and Belvita created an entirely new product category by introducing its breakfast biscuits. Coupled with the strong brand image of the brand these innovations have time and again proved to be an instrumental driver of the market.
Further the report states that the biggest challenge faced by this market is from the private label.
The key players in the Cookies Market in the US are Kellogg Campbell Soup and Mondelez while other prominent vendors include Great American Cookies Girl Scout Cookies ARYZTA’s Oits Cncle Chip’s Sugar Bowl Bakery Biscoff Cookies Dawn Food Products Wal-Mart Target Panorama Bakery Chestnut Bakery City baking Co. Mayfield Bakery BakeMark Petrossian CSM Bakery House of Polvoron Joseph’s Lite and McKee Foods.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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