Saudi- Le Meridien introduces new family feature

(MENAFN- Arab News) Starwood Hotels & Resorts Worldwide Inc. has announced a global partnership between Le Meridien Hotels and the LEGO Group to offer a complimentary welcome amenity to children checking-in to any of its more than 100 hotels and resorts worldwide.
Just in time for the summer family travel season children up to age 12 will be greeted with a complimentary LEGO toy to enjoy during their stay and take home as a keepsake from their travels.
"Travel broadens a child's perspective of the world expanding inherently curious and creative-minds' said Brian Povinelli SVP global brand leader for Le Meridien and Westin.
'Our exclusive partnership with the LEGO Group encourages families to unlock their destination through imaginative free play strengthening bonds and creating memories that are sure to last and the LEGO amenity sets the tone for this upon arrival at our hotels.'
The LEGO welcome amenity is the first feature that will be offered in the brand wide multi-faceted Le Meridien family program which will debut this autumn.
Le Meridien family will focus on illuminating immersive and inventive experiences for the entire family to ignite imaginations on-property and unlock the local destination for both parents and children.
"At the LEGO Group creativity and exploration are essential and we recognized in Le Meridien a similar spirit and mentality' said Soren Borup senior product manager for merchandise and promotions the LEGO Group.
'We are pleased to partner with this global hotel brand to offer their exclusive welcome amenity for families enabling more children across the world to get a hands-on LEGO building experience' he added.