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Elecrama appoints new ME director
(MENAFN- Arab News) Elecrama 2016 claimed to be the world's largest trade and networking forum for the electricity industry has announced the appointment of UAE national Heba Al-Mansoori as Middle East director of the forum's promotional and business development activities across the Middle East region.
A renowned figure in the media and communications field in the region Al-Mansoori an Emirati with over 15 years of experience in print and broadcast media and marketing in the region is a published author and founder and CEO of leading marketing communications agency BIZ COM.
She will lead a range of promotional initiatives across the Middle East region in order to increase awareness among leading players in the regional electricity industry suppliers and manufacturers of transmission and distribution equipment about the tremendous business opportunities that exist in the fast-growing Indian market.
According to industry estimates India is currently the 3rd largest producer of electricity in the world and is expected to add a whopping 700 GW of capacity by 2030. The electrical industry in India is expected to be valued at $250 billion by 2030.
Since its beginnings in 1990 Elecrama has grown into an all-inclusive trade and networking mega event that is today the world's largest exposition of electric transmission and distribution equipment. Elecrama 2016 will be held in February next year at the Bangalore International Exhibition Centre and attract the who's who of the electricity industry.
'We are extremely pleased that Al-Mansoori will spearhead our promotion efforts across the Middle East region' said Aaditya R. Dhoot Chairman Elecrama 2016.
'The Middle East region is very important to us and her understanding of the area will prove invaluable in aiding us to establish new business linkages and generate interest in Middle East professionals about Elecrama's status as a forum for technology product and knowledge sharing among all key stakeholders of the electricity ecosystem' he added.
A renowned figure in the media and communications field in the region Al-Mansoori an Emirati with over 15 years of experience in print and broadcast media and marketing in the region is a published author and founder and CEO of leading marketing communications agency BIZ COM.
She will lead a range of promotional initiatives across the Middle East region in order to increase awareness among leading players in the regional electricity industry suppliers and manufacturers of transmission and distribution equipment about the tremendous business opportunities that exist in the fast-growing Indian market.
According to industry estimates India is currently the 3rd largest producer of electricity in the world and is expected to add a whopping 700 GW of capacity by 2030. The electrical industry in India is expected to be valued at $250 billion by 2030.
Since its beginnings in 1990 Elecrama has grown into an all-inclusive trade and networking mega event that is today the world's largest exposition of electric transmission and distribution equipment. Elecrama 2016 will be held in February next year at the Bangalore International Exhibition Centre and attract the who's who of the electricity industry.
'We are extremely pleased that Al-Mansoori will spearhead our promotion efforts across the Middle East region' said Aaditya R. Dhoot Chairman Elecrama 2016.
'The Middle East region is very important to us and her understanding of the area will prove invaluable in aiding us to establish new business linkages and generate interest in Middle East professionals about Elecrama's status as a forum for technology product and knowledge sharing among all key stakeholders of the electricity ecosystem' he added.
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