(MENAFNEditorial)
Beer production in Kenya declined over the course of 2014 mainly due to higher taxes imposed on economy beers which significantly affected sales of East African Breweries Ltd (EABL)'s Senator Keg brand. This was due to a price increase from KES30 to KES50 for a 330ml bottle which is considered a high price for Senator Keg's lower LSM target audience. Senator Keg enjoyed tax exempt status for 10 years from 2004 when it was launched as an alternative to illicit alcoholic beverages. The Kenyan...
Euromonitor International's Beer in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they legislative distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
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Product Coverage:Dark Beer Lager Non/Low Alcohol Beer Stout.
Data Coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Partial Table of Contents:
BEER IN KENYA
Euromonitor International
June 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Production Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2014
Table 1 Number of Breweries 2010-2014
Category Data
Table 2 Sales of Beer by Category: Total Volume 2009-2014
Table 3 Sales of Beer by Category: Total Value 2009-2014
Table 4 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 5 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 10 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 11 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 12 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 13 Production Imports and Exports of Beer: Total Volume 2008-2013
Table 14 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 15 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 16 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 17 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 18 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 19 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
East African Breweries Ltd in Alcoholic Drinks (kenya)
Strategic Direction
Key Facts
Summary 2 East African Breweries Ltd: Key Facts
Summary 3 East African Breweries Ltd: Operational Indicators
Company Background
Production
Summary 4 East African Breweries Ltd: Production Statistics 2014
Competitive Positioning
Summary 5 East African Breweries Ltd: Competitive Position 2014
Executive Summary
Alcoholic Drinks Decline in Kenya in 2014
Consumer Segmentation Is Used by Leading Players To Define New Product Launches
Eabl Maintains Leadership Through Innovative Product Pricing
Modern Retail Outlets Remain the Preferred Retail Channels for Alcoholic Drinks Distribution
Growth Expected During the Forecast Period As Income Levels Rise
Market Background
Legislation
Taxation and Duty Levies
Summary 6 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 22 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 23 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 24 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 25 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 7 Key New Product Developments 2014-2015
Market Indicators
Table 26 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 27 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 28 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 29 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 30 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 31 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 35 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 36 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 37 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2014
Full Table of Contents is available at:
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