(MENAFNEditorial)
In 2014 total volume and current value growth rates for spirits were strongly affected by the beer price war and wine momentum. Increasing competition from beer and wine which continued to gain popularity among middle-income consumers in particular also hindered demand for spirits. The change in the price of beer has changed consumer habits and preferences and therefore growth in total spirits volume sales remained negative for a second consecutive year.
Euromonitor International's Spirits in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they legislative distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product Coverage:Brandy and Cognac Liqueurs Other Spirits Rum Tequila (and Mezcal) Whiskies White Spirits.
Full Report Details at
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Data Coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Partial Table of Contents:
SPIRITS IN GUATEMALA
Euromonitor International
June 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Production Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2009-2014
Table 2 Sales of Spirits by Category: Total Value 2009-2014
Table 3 Sales of Spirits by Category: % Total Volume Growth 2009-2014
Table 4 Sales of Spirits by Category: % Total Value Growth 2009-2014
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
Table 9 GBO Company Shares of Spirits: % Total Volume 2010-2014
Table 10 NBO Company Shares of Spirits: % Total Volume 2010-2014
Table 11 LBN Brand Shares of Spirits: % Total Volume 2011-2014
Table 12 Imports of Spirits by Country of Origin: Total Volume 2008-2013
Table 13 Imports of Spirits by Country of Origin: Total Value 2008-2013
Table 14 Production Imports and Exports of Brandy & Cognac: Total Volume 2008-2013
Table 15 Production Imports and Exports of Rum: Total Volume 2008-2013
Table 16 Production Imports and Exports of Whiskies: Total Volume 2008-2013
Table 17 Production Imports and Exports of Gin: Total Volume 2008-2013
Table 18 Production Imports and Exports of Vodka: Total Volume 2008-2013
Table 19 Forecast Sales of Spirits by Category: Total Volume 2014-2019
Table 20 Forecast Sales of Spirits by Category: Total Value 2014-2019
Table 21 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 22 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
Distribuidora Marte SA in Alcoholic Drinks (guatemala)
Strategic Direction
Key Facts
Summary 1 Distribuidora Marte SA: Key Facts
Competitive Positioning
Industrias Licoreras De Guatemala SA in Alcoholic Drinks (guatemala)
Strategic Direction
Key Facts
Summary 2 Industrias Licoreras de Guatemala SA: Key Facts
Competitive Positioning
Summary 3 Industrias Licoreras de Guatemala SA: Competitive Position 2014
Executive Summary
Strong Competition Across Categories Throughout 2014
Beer Price War Affects Brand Leadership
Strong Year for Beer and Wine
Supermarket In-store Promotions in Beer Is Changing Small Convenience Store Distribution and Packaging Preferences
Women Now Being Targeted by Companies
Wine Growing Strongly Benefiting From Import Tax Abolition
Market Background
Legislation
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 26 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 27 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 28 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Table 30 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 4 Key New Product Developments 2014-2015
Market Indicators
Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 33 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Full Table of Contents is available at:
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