Deodorants form an integral part of the basic hygiene routine of the majority of Portuguese consumers. However current value sales declined in 2014. Average unit prices decreased in all categories in deodorants in current terms due to the pressure on value sales from higher levels of price promotions.

Euromonitor International's Deodorants in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product Coverage:Deodorant Creams Deodorant Pumps Deodorant Roll-Ons Deodorant Sprays Deodorant Sticks Deodorant Wipes.

Data Coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.

Reasons to Get this Report

 * Get a detailed picture of the Deodorants market;
 * Pinpoint growth sectors and identify factors driving change;
 * Understand the competitive environment the market's major players and leading brands;
 * Use five-year forecasts to assess how the market is predicted to develop.

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Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

DEODORANTS IN PORTUGAL
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2009-2014
Table 2 Sales of Deodorants by Category: % Value Growth 2009-2014
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2009-2014
Table 4 NBO Company Shares of Deodorants: % Value 2010-2014
Table 5 LBN Brand Shares of Deodorants: % Value 2011-2014
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2011-2014
Table 7 Forecast Sales of Deodorants by Category: Value 2014-2019
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2014-2019
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2014-2019
L'Oreal Portugal Lda in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 1 L'Oreal Portugal Lda: Key Facts
Competitive Positioning
Summary 2 L'Oreal Portugal Lda: Competitive Position 2014
Tudo Azul SA in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 3 Tudo Azul SA: Key Facts
Summary 4 Tudo Azul SA: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 5 Tudo Azul SA: Private Label Portfolio
Competitive Positioning
Summary 6 Tudo Azul SA: Competitive Position 2014
Unilever Jeronimo Martins Lda in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 7 Unilever Jeronimo Martins Lda: Key Facts
Summary 8 Unilever Jeronimo Martins Lda: Operational Indicators
Competitive Positioning
Summary 9 Unilever Jeronimo Martins Lda: Competitive Position 2014
Executive Summary
Beauty and Personal Care Witnesses A Decline in 2014
Time-saving and Simplified Products See Great Success
L'oreal Remains the Undisputed Leader
Natural Concept Influences Product Innovation and Development
Growth Expected for Beauty and Personal Care Over the Forecast Period
Key Trends and Developments
Anti-ageing Oil-based and Men's Grooming Products Drive Growth
Some Signs of Economic Recovery in 2014
Multifunctionality Convenience and Optimal Value for Money
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 10 Research Sources

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