(MENAFNEditorial)
According to Islamic law the consumption of alcohol in any form is totally forbidden which means there continued to be a complete ban on the sale production importation and distribution of alcoholic beer in 2014. One of the key trends in non-alcoholic beer in 2014 was the popularity of different flavours. Bitter non-alcoholic beer had a very limited consumer base but with the introduction and rapid expansion of flavoured products a surge in consumption has been seen particularly among...
Euromonitor International's Beer in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they legislative distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
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Product Coverage:Dark Beer Lager Non/Low Alcohol Beer Stout.
Data Coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Partial Table of Contents:
BEER IN IRAN
Euromonitor International
June 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Production Imports and Exports
Competitive Landscape
Prospects
Category Background
Table 1 Number of Breweries 2009-2014
Category Data
Table 2 Sales of Beer by Category: Total Volume 2009-2014
Table 3 Sales of Beer by Category: Total Value 2009-2014
Table 4 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 5 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 10 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 11 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 12 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 13 Production Imports and Exports of Beer: Total Volume 2008-2013
Table 14 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 15 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 16 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 17 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
Arpanoosh Co in Alcoholic Drinks (iran)
Strategic Direction
Key Facts
Summary 1 Arpanoosh Co: Key Facts
Competitive Positioning
Summary 2 Arpanoosh Co: Competitive Position 2014
Behnoush Iran Co in Alcoholic Drinks (iran)
Strategic Direction
Key Facts
Summary 3 Behnoush Iran Co: Key Facts
Competitive Positioning
Summary 4 Behnoush Iran Co: Competitive Position 2014
Sirang Koohrang Co in Alcoholic Drinks (iran)
Strategic Direction
Key Facts
Summary 5 Sirang Koohrang Co: Key Facts
Competitive Positioning
Summary 6 Sirang Koohrang Co: Competitive Position 2014
Executive Summary
Complete Ban on Alcoholic Drinks Means Non-alcoholic Beer Is the Only Legally Available Product
Smuggling of Alcoholic Drinks Remains A Significant Trend in 2014
State-owned Behnoush Iran Co Remains the Undisputed Market Leader
Off-trade Channel Dominates Sales But the On-trade Is More Dynamic in 2014
General Economic Situation and Increasing Maturity of Non-alcoholic Beer Set To Affect the Market's Performance Over the Forecast Period
Market Background
Legislation
Taxation and Duty Levies
Table 18 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 19 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 20 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 21 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 7 Key New Product Developments 2014
Market Indicators
Table 22 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 23 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 24 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 25 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 26 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 27 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 28 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 29 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 30 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 31 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 32 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 33 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2014
Table 34 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 35 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Full Table of Contents is available at:
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