(MENAFNEditorial)
During 2014 consistent excise tax increases had a negative effect on total volume growth in spirits as unit prices increased. Nevertheless the marginal total volume decline recorded in the category in 2014 was slower than the 1% total volume decline recorded in 2013 due to new product launches such as Jack Daniel's Tennessee Honey and The Botalist by Brown-Forman and Tanqueray No10 Tekirdag No10 and Gilbey's Vodka by Mey Icki. These new product launches added dynamism to spirits in 2014.
Euromonitor International's Spirits in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they legislative distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
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Product Coverage:Brandy and Cognac Liqueurs Other Spirits Rum Tequila (and Mezcal) Whiskies White Spirits.
Data Coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Partial Table of Contents:
SPIRITS IN TURKEY
Euromonitor International
June 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Production Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka Gin Other Blended Scotch Whisky Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2014
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2009-2014
Table 2 Sales of Spirits by Category: Total Value 2009-2014
Table 3 Sales of Spirits by Category: % Total Volume Growth 2009-2014
Table 4 Sales of Spirits by Category: % Total Value Growth 2009-2014
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
Table 10 Sales of White Rum by Price Platform: % Total Volume 2009-2014
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
Table 12 Sales of Gin by Price Platform: % Total Volume 2009-2014
Table 13 Sales of Vodka by Price Platform: % Total Volume 2009-2014
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
Table 15 GBO Company Shares of Spirits: % Total Volume 2010-2014
Table 16 NBO Company Shares of Spirits: % Total Volume 2010-2014
Table 17 LBN Brand Shares of Spirits: % Total Volume 2011-2014
Table 18 Imports of Spirits by Country of Origin: Total Volume 2008-2013
Table 19 Imports of Spirits by Country of Origin: Total Value 2008-2013
Table 20 Production Imports and Exports of Brandy & Cognac: Total Volume 2008-2013
Table 21 Production Imports and Exports of Rum: Total Volume 2008-2013
Table 22 Production Imports and Exports of Tequila (and Mezcal): Total Volume 2008-2013
Table 23 Production Imports and Exports of Whiskies: Total Volume 2008-2013
Table 24 Production Imports and Exports of Gin: Total Volume 2008-2013
Table 25 Production Imports and Exports of Vodka: Total Volume 2008-2013
Table 26 Forecast Sales of Spirits by Category: Total Volume 2014-2019
Table 27 Forecast Sales of Spirits by Category: Total Value 2014-2019
Table 28 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 29 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
Brown-Forman Icki Ticaret Ltd Sti in Alcoholic Drinks (turkey)
Strategic Direction
Key Facts
Summary 2 Brown-Forman Icki Ticaret Ltd Sti: Key Facts
Competitive Positioning
Summary 3 Brown-Forman Icki Ticaret Ltd Sti: Competitive Position 2014
Efe Alkollu Icecekler Ticaret As in Alcoholic Drinks (turkey)
Strategic Direction
Key Facts
Summary 4 Efe Alkollu Icecekler Ticaret AS: Key Facts
Summary 5 Efe Alkollu Icecekler Ticaret AS: Operational Indicators
Competitive Positioning
Summary 6 Efe Alkollu Icecekler Ticaret AS: Competitive Position 2014
Mey Icki San Ve Tic As in Alcoholic Drinks (turkey)
Strategic Direction
Key Facts
Summary 7 Mey Icki Sanayi ve Ticaret AS: Key Facts
Summary 8 Mey Icki Sanayi ve Ticaret AS: Operational Indicators
Competitive Positioning
Summary 9 Mey Icki Sanayi ve Ticaret AS: Competitive Position 2014
Executive Summary
Alcoholic Drinks Registers Higher Total Volume Growth Than the Review Period Cagr
New Product Launches Boost Volume Sales of Alcoholic Drinks
Efes Pilsen As Continues To Lead Alcoholic Drinks in 2014
Modern Grocery Retailers Continue To Outperform Traditional Grocery Retailers
Volume Growth in Alcoholic Drinks Is Expected To Accelerate Over the Forecast Period
Key Trends and Developments
the Performance of Alcoholic Drinks Remains Adversely Affected by Macroeconomic Deterioration
Rising Inbound Tourism and Outbound Flows Have A Positive and Negative Effect Respectively on Sales of Alcoholic Drinks
the Health and Wellness Trend Leads To Increasing Consumer Preference for Lighter and More Refreshing Alcoholic Drinks Choices
Key New Product Launches Positively Affect the Market Growth
Summary 10 Key New Product Developments 2014
Full Table of Contents is available at:
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