(MENAFNEditorial)
Home care saw another year of steady growth in value and volume sales in 2014. Rising readiness amongst consumers to spend on quality and upgraded products increasing awareness of health and hygiene issues high involvement of players in promotional and distribution activities growing impact of Western lifestyle trends and changing consumption habits were the main factors driving the market's development in India. Toilet and surface care air care and home insecticides saw the most dynamic...
Euromonitor International's Home Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments packaging innovations economic/lifestyle influences distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
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Product Coverage:Air Care Bleach Dishwashing Home Insecticides Laundry Care Polishes Surface Care Toilet Care.
Data Coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Partial Table of Contents:
HOME CARE IN INDIA
Euromonitor International
June 2015
LIST OF CONTENTS AND TABLES
Executive Summary
Home Care Records Consistent Growth in 2014
Home Care Manufacturers Continue To Tap Rural India
International Manufacturers Continue To Dominate Home Care
Modern Retailing Helps Home Care
Stable Growth Over Forecast Period
Key Trends and Developments
"swachh Bharat" Campaign by Central Government Benefits Home Care Industry
Aggressive Marketing Strategies Shape Demand for the Brands
Rural India Will Gain Momentum Over the Forecast Period
Territory Key Trends and Developments
East and Northeast India
North India
South India
West India
Rural Vs Urban Key Trends and Developments
Trends
Competitive Landscape
Prospects
Market Indicators
Table 1 Households 2009-2014
Market Data
Table 2 Sales of Home Care by Category: Value 2009-2014
Table 3 Sales of Home Care by Category: % Value Growth 2009-2014
Table 4 Sales of Home Care by Region: Value 2009-2014
Table 5 Sales of Home Care by Region: % Value Growth 2009-2014
Table 6 Sales of Home Care by Rural vs Urban: % Value 2014
Table 7 NBO Company Shares of Home Care: % Value 2010-2014
Table 8 LBN Brand Shares of Home Care: % Value 2011-2014
Table 9 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 10 Distribution of Home Care by Format: % Value 2009-2014
Table 11 Distribution of Home Care by Format and Category: % Value 2014
Table 12 Forecast Sales of Home Care by Category: Value 2014-2019
Table 13 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Table 14 Forecast Sales of Home Care by Region: Value 2014-2019
Table 15 Forecast Sales of Home Care by Region: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
Dabur India Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 2 Dabur India Ltd: Key Facts
Summary 3 Dabur India Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Dabur India Ltd: Competitive Position 2014
Godrej Consumer Products Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 5 Godrej Consumer Products Ltd: Key Facts
Summary 6 Godrej Consumers Products Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Godrej Consumer Products Ltd: Competitive Position 2014
Hindustan Unilever Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 8 Hindustan Unilever Ltd: Key Facts
Summary 9 Hindustan Unilever Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Hindustan Unilever Ltd: Competitive Position 2014
Jyothy Laboratories Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 11 Jyothy Laboratories Ltd: Key Facts
Summary 12 Jyothy Laboratories Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Jyothy Laboratories Ltd: Competitive Position 2014
Rohit Surfactants Pvt Ltd in Home Care (india)
Strategic Direction
Key Facts
Summary 14 Rohit Surfactants Pvt Ltd: Key Facts
Summary 15 Rohit Surfactants Pvt Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Rohit Surfactants Pvt Ltd: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Air Care by Category: Value 2009-2014
Table 17 Sales of Air Care by Category: % Value Growth 2009-2014
Table 18 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value Breakdown 2009-2014
Table 19 Sales of Air Care by Fragrance: Value Ranking 2009-2014
Table 20 NBO Company Shares of Air Care: % Value 2010-2014
Table 21 LBN Brand Shares of Air Care: % Value 2011-2014
Table 22 Forecast Sales of Air Care by Category: Value 2014-2019
Table 23 Forecast Sales of Air Care by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Full Table of Contents is available at:
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