(MENAFNEditorial)
In 2014 fragrances continued to suffer from the declining purchasing power of Portuguese consumers. In general premium fragrances are purchased by both affluent and middle-income consumers. This latter group became less confident during the economic slowdown and limited its spending on premium fragrances. Mass products also suffered from a cut in spending on non-essential goods. The fairly widespread presence of counterfeit fragrances through internet retailing was a problem faced by premium...
Euromonitor International's Fragrances in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Product Coverage:Mass Fragrances Premium Fragrances.
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Data Coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
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* Get a detailed picture of the Fragrances market;
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* Use five-year forecasts to assess how the market is predicted to develop.
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Report Table of Contents:
FRAGRANCES IN PORTUGAL
Euromonitor International
June 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2009-2014
Table 2 Sales of Fragrances by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Fragrances: % Value 2010-2014
Table 4 LBN Brand Shares of Fragrances: % Value 2011-2014
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2011-2014
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2011-2014
Table 7 Forecast Sales of Fragrances by Category: Value 2014-2019
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2014-2019
L'Oreal Portugal Lda in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 1 L'Oreal Portugal Lda: Key Facts
Competitive Positioning
Summary 2 L'Oreal Portugal Lda: Competitive Position 2014
Tudo Azul SA in Beauty and Personal Care (portugal)
Strategic Direction
Key Facts
Summary 3 Tudo Azul SA: Key Facts
Summary 4 Tudo Azul SA: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 5 Tudo Azul SA: Private Label Portfolio
Competitive Positioning
Summary 6 Tudo Azul SA: Competitive Position 2014
Executive Summary
Beauty and Personal Care Witnesses A Decline in 2014
Time-saving and Simplified Products See Great Success
L'oreal Remains the Undisputed Leader
Natural Concept Influences Product Innovation and Development
Growth Expected for Beauty and Personal Care Over the Forecast Period
Key Trends and Developments
Anti-ageing Oil-based and Men's Grooming Products Drive Growth
Some Signs of Economic Recovery in 2014
Multifunctionality Convenience and Optimal Value for Money
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 7 Research Sources
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