(MENAFNEditorial)
While most product areas in home care benefited strongly from rising income levels in Kazakhstan during the review period bleach suffered as a result of this trend. While bleach is traditionally popular in the country for a wide range of cleaning applications rising incomes encouraged a growing number of consumers to trade up to more specialised products. For cleaning surfaces multi-purpose cleaners and other surface care products for example became increasingly popular. Meanwhile a growing...
Euromonitor International's Bleach in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments packaging innovations economic/lifestyle influences distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
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Data Coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
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Report Table of Contents:
BLEACH IN KAZAKHSTAN
Euromonitor International
June 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2009-2014
Table 2 Sales of Bleach: % Value Growth 2009-2014
Table 3 NBO Company Shares of Bleach: % Value 2010-2014
Table 4 LBN Brand Shares of Bleach: % Value 2011-2014
Table 5 Forecast Sales of Bleach: Value 2014-2019
Table 6 Forecast Sales of Bleach: % Value Growth 2014-2019
Executive Summary
Review Period Growth Fuelled by Rising Urban Incomes
Currency Devaluation Impacts Prices But Volume Sales Continue To Rise
Global Leaders Gain Share As Consumers Trade Up and Prices Rise
Ongoing Strong Shift To Modern Grocery Retailers
Softer Growth Linked To Price Competition But Also Income Disparity
Market Indicators
Table 7 Households 2009-2014
Market Data
Table 8 Sales of Home Care by Category: Value 2009-2014
Table 9 Sales of Home Care by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home Care: % Value 2010-2014
Table 11 LBN Brand Shares of Home Care: % Value 2011-2014
Table 12 Distribution of Home Care by Format: % Value 2009-2014
Table 13 Distribution of Home Care by Format and Category: % Value 2014
Table 14 Forecast Sales of Home Care by Category: Value 2014-2019
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources
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