(MENAFN- Gulf Times) Qatar Diabetes Association (QDA) will launch a media campaign to increase diabetes awareness among local communities in co-operation with ExxonMobil Qatar.
The campaign will include seven to 10 short, two-minute videos, which will be aired on local television channels' children's programmes following Eid al-Fitr, given that the campaign's target audience is children, according to a statement.
The videos will highlight the symptoms of diabetes, early detection, complications and treatment. It will also focus on the causes and symptoms of hypoglycemia and how to deal with low blood sugar levels.
Moreover, the videos will be shown during various events planned by QDA and internally on location at the association's clinics.
"Since awareness is the first step of prevention, our mission is to create a society that is more aware of diabetes and its risks. Media messages are the easiest, most effective way to accomplish this," said Dr Abdulla al-Hamaq, QDA executive director. "ExxonMobil Qatar has provided QDA with a great deal of support to fulfil its mission, and we are extremely grateful for their involvement with and commitment to ensuring that the Qatari society is healthy."
"ExxonMobil Qatar spends much effort in the community promoting the importance of pursuing healthy lifestyles," said Alistair Routledge, president and general manager of ExxonMobil Qatar. "We are pleased to be a part of this very important campaign that will reach the people it needs to € our youngest members of society, who are a particularly vulnerable group."
ExxonMobil continues to promote the importance of healthy lifestyles in Qatar by supporting several local organisations and initiatives, such as the Your Health First initiative, Qatar Cancer Society and a number of programmes led by Hamad Medical Corporation, the statement adds, noting that these efforts are part of ExxonMobil's ongoing commitment to support Qatar National Vision 2030.
QDA is a member of Qatar Foundation for Education, Science and Community Development.
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