(MENAFN- Arab News) Nespresso claims to have created extraordinary coffee moments during this Ramadan through traditional art forms recipes and special events and promotions in keeping with Arabic culture customs and taste preferences.
Inspired by a highly respected Arabic art form Nespresso has collaborated with Saudi artist Majid Al-Yousuf to create a unique and elegant piece of contemporary calligraphy that captures the spirit of culture and tradition.
The artwork is created to signify the way that people come together with their loved ones throughout this month and the role that Nespresso plays in bringing elegance and sophistication to these exceptional moments.
Just as coffee experts at Nespresso demonstrate world-class quality and expertise with the highest quality grand crus so too does the talented artist reveal skill and imagination with his elegant design.
The artistic forms and designs were displayed in various boutiques throughout the Kingdom and Nespresso has chosen this year the art of calligraphy for many of its properties starting with its age which started since more than 1000 years and because it is one of the first and most prominent art forms as well as the art of the Arab-Islamic architecture and also used as a tool to tell tales and stories.
Al-Yousuf has inspired his designs by the embodiment of the word "together" which reflects the importance of the kinship ties a very important principle in the Arab and Islamic culture.
And in this holy month there will be a greater emphasis on family and friends and coffee is always an important part of this.
Nespresso specialists and experts have designed four recipes featuring spices and fruits that encapsulate Arabic flavors and aromas such as cardamom nutmeg and dates with a range of 23 grand cru coffees each with its own distinctive flavor profile.