(MENAFN- Arab Times) Alshaya Trading Co, provider of finest commercial equipment to a variety of industries, as well as stylish furnishings for the home and office, has announced two senior management appointments that strengthen the company's strategy and outlook, marketing and operations.
Geoff Hawkes joins Alshaya Trading as the General Manager for the company's home-grown brand, Kitchenhaus. A vastly experienced professional with 18 years of knowledge within the supply and installation of kitchen furniture and a proven track record of opening new market segments and establishing a strategic vision that drives brand growth. Thomas Boyd, an Australian national joins Alshaya Trading as the General Manager for Sanitary ware &Tiles. Boyd brings with him 20 years of experience with expert technical knowledge and providing engineering solutions along with an acute business sense ranging from developing sales to developing strong teams.
"Hawkes and Boyd are important appointments for Alshaya Trading as they bring extensive experience and add necessary leadership that will help transform and drive strategic growth" Henrik Christiansen, COO of Alshaya Trading commented on the two new appointments. "Hawkes is very familiar with the Nobilia brand and has invaluable knowledge that will support Kitchenhaus growth plans locally and regionally. Boyd recognizes the region's market demands and is bringing with him experience that he can leverage across the region to drive the sanitary ware business towards growth."
Alshaya Trading Co., is the leading Kuwaiti supplier of building materials and home and commercial furnishing and has proved itself locally and regionally as one of the most dynamic trading businesses in the Middle East. With recent regional expansions in Qatar, Oman and Saudi Arabia the company aims to strengthen and further its growth in the GCC market. Alshaya Trading is organized into six major divisions: Bathroom materials & Kitchens for Projects and for Retail customers, Commercial Kitchen and Laundry solutions, Heavy Equipment, Supermarket & Shelving, Office and Home furnishing. The company also takes pride in representing some of the most highly recognized international brands including Estel, Imola, Ideal Standard, Grohe, Electrolux, Nobilia, And So To Bed and Becara to name but a few.
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