(MENAFN- Muscat Daily) Nissan Oman's Facebook page has gained huge momentum for over a year as the company has been successful in reaching out to a diverse audience on the social media platform.
During the holy month of Ramadan the page has gained a record fan following of 50000 and more. Beating top competitors in the sultanate Nissan Facebook page has been the most liked or favourite page leading up to having the highest fan following since 2013.
The aim of Nissan's Facebook page has always been to offer viewers and Nissan fans an interactive experience and since Nissan as a brand is built on the ethos of 'innovation that excites'; through its page Nissan showcases its cutting-edge technology to connect with its audience. The Facebook page also showcases Nissan's path breaking technological features of its various models in easy to understand mode focusing on core advantages.
The page also provides a plethora of information on the wide range of models from Nissan which is updated on a daily basis to provide the latest information at all times comprising of interactive videos behind-the-scenes access international news pictorial galleries aesthetic details and unique model features.
The page also regularly runs contests on all its latest models to keep viewers enticed and engaged at all times. The aim has been to be at par with customers' requirements and needs.
The creative strategy to have a social media campaign on Nissan's official Facebook page is aimed at being a social advertising innovator. The success is measured through evaluation of brand perceptions and assessing audience feedback from the facebook page as well as the number of clicks requesting test drives.
'By using social media in a smart way any traditional ad be it on TV in print or billboard has the potential to become a subject of interest; a gateway that leads the audience to more engaging information and communicating core benefits with audio visual content. Be that new products or USPs or existing and upcoming offers or prizes deeper engagement or an enriched experience it is all about creating a social moment' commented a senior SBA official.
The Nissan Oman Facebook page has gathered over 90 per cent interest and viewership from online viewers which is available both in English and Arabic versions. The page has officially made a new record of creating a buzz and excitement in the market on their latest product offering from the 2015 range of models purely through social media content.
SBA is known to have a prestigious nationwide network of over 19 showrooms 22 service and 35 parts centers. The group is famous for their world's largest Nissan Showroom in Qurm Oman along with the largest Nissan warehouse in the GCC for parts ensuring 98 per cent parts availability at all times.
SBA has successfully spearheaded Nissan's growth in Oman making them the fastest growing market for Nissan in the entire GCC. They have been awarded the Nissan Champion Distributor Award three consecutive years in a row (2009 2010 & 2011). SBA also won the Global Distributor Award in 2013.
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