(MENAFN- Gulf Times) Well-known Italian women's wear brand Liu Jo is celebrating the new summer collection at its recently opened store at Lagoona Mall.
The brand new store is part of Liu Jo's expansion in the GCC.
Liu Jo is an Italian lifestyle fashion brand with a philosophy "devoted to the enhancement of the natural femininity and beauty in every woman, giving her a character that cannot go unnoticed," according to a statement.
The brand has expanded globally and is currently present in 45 countries and three continents through a distribution network that includes over 320 mono-brand points of sales and 5,500 multi-brand points of sales, among which around 20 points of sales (stores and corners) are in the Middle East.
Recently, Equinox Global Investments acquired Liu Jo's brand management for Qatar.
The store, located in the Avenue section of Lagoona Mall, boasts of Liu Jo's new collection of SS15. It includes a range of products - from dresses, jeans and shoes to accessories, eyewear and beachwear.
The management of Equinox Global Investments said the company was delighted to have introduced the "unique lifestyle concept" of Liu Jo into the Qatari market.
"We, here at Equinox, pride ourselves on always investing in ideas and concepts that feature creativity and exclusivity to bring the best for the people of Qatar."
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