(MENAFNEditorial)
Oral care in Morocco recorded a positive performance in 2014 with value growth of 8% due to several factors. Marketing campaigns around hygiene awareness and promotion and advertising through various mass media channels all contributed to growth. Wide distribution of oral care products together with affordable prices due to the low cost of raw materials and easy-to-use technologies which maintained innovation and product segmentation also supported sales
Competitive Landscape
Colgate-Palmolive was the leading company in oral care in 2014 with a 33% value share. The company enjoyed success with its Colgate brand which was extended with several versions such as Colgate Plax in mouthwashes/dental rinses Colgate toothbrushes and Colgate Max White in toothpaste.
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Industry Prospects
Oral care is anticipated to record strong results over the forecast period with a value CAGR of 8% at constant 2014 prices. Consumer attitudes towards hygiene and personal appearance is likely to be extended to rural areas due to the national promotion of health care in primary schools and children’s TV programmes.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Oral Care industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Oral Care industry in Morocco our research will save you time and money while empowering you to make informed profitable decisions.
The Oral Care in Morocco market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Oral Care in Morocco?
* What are the major brands in Morocco?
* Which type of toothpaste is most popular?
* How are sales of manual versus power toothbrushes faring?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
ORAL CARE IN MOROCCO
Euromonitor International
June 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Oral Care by Category: Value 2009-2014
Table 2 Sales of Oral Care by Category: % Value Growth 2009-2014
Table 3 Sales of Toothbrushes by Category: Value 2009-2014
Table 4 Sales of Toothbrushes by Category: % Value Growth 2009-2014
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2010-2014
Table 6 NBO Company Shares of Oral Care: % Value 2010-2014
Table 7 LBN Brand Shares of Oral Care: % Value 2011-2014
Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2011-2014
Table 9 LBN Brand Shares of Toothpaste: % Value 2011-2014
Table 10 Forecast Sales of Oral Care by Category: Value 2014-2019
Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2014-2019
Table 12 Forecast Sales of Toothbrushes by Category: Value 2014-2019
Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2014-2019
Executive Summary
Moroccans Are More Concerned About Their Appearance
Consumer Preference Shifts Towards Natural and Organic Products
Several Changes in Distribution Channels
Buying Behaviour Is Easily Affected by Sales Activities
Healthy Features Are Preferred Over Functionality
Key Trends and Developments
Natural/organic Beauty Products Gain in Popularity
Customers Have More Trust in Premium Brands
Direct Selling Gains Share Over the Review Period
Market Data
Table 14 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 22 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources
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