(MENAFNEditorial)
Surface care performed well in 2014 as consumers continued to purchase these essential products and were persuaded to trade up to new and novel products promising more effective results. Manufacturers achieved growth through product types which had previously not attracted sales such as window/glass cleaners while also maintaining sales of products from their standard portfolios. In addition consumers sought to put off buying new expensive products instead choosing to maintain their current appliances.
Competitive Landscape
Four multinational companies led the category in 2014 – SC Johnson Procter & Gamble Unilever and Reckitt Benckiser. These companies offer a wide range of brands and specialist products with which smaller manufacturers cannot compete. Competition is intense in the category with all companies looking to continuously bring out brand extensions and invest in more effective products in order to gain consumer attention. Unlike many other home care categories surface care is seeing both dynamic new product launches and growth.
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Industry Prospects
Innovation will be harder to come by in surface care and so manufacturers will have to rely on volume sales increases to maintain growth. As a result promotions will increase for branded products as manufacturers begin to focus on impulse purchases. In addition consumers will continue to buy specialist products for certain tasks (such as oven cleaning) and multi-purpose products for general cleaning.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Surface Care industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Surface Care industry in United Kingdom our research will save you time and money while empowering you to make informed profitable decisions.
The Surface Care in United Kingdom market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Surface Care in United Kingdom?
* What are the major brands in United Kingdom?
* What are the fastest growth categories within surface care?
* What are the key new product launches in the polishes market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
SURFACE CARE IN THE UNITED KINGDOM
Euromonitor International
June 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2009-2014
Table 2 Sales of Surface Care by Category: % Value Growth 2009-2014
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2009-2014
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Surface Care: % Value 2010-2014
Table 6 LBN Brand Shares of Surface Care: % Value 2011-2014
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2010-2014
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2014
Table 9 Forecast Sales of Surface Care by Category: Value 2014-2019
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2014-2019
Asda Stores Ltd in Home Care (united Kingdom)
Strategic Direction
Key Facts
Summary 1 Asda Stores Ltd: Key Facts
Summary 2 Asda Stores Ltd: Operational Indicators
Internet Strategy
Summary 3 Asda Stores Ltd: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Competitive Positioning
Summary 4 Asda Stores Ltd: Competitive Position 2014
Ecover Ltd in Home Care (united Kingdom)
Strategic Direction
Key Facts
Summary 5 Ecover Ltd: Key Facts
Summary 6 Ecover Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Ecover Ltd: Competitive Position 2014
Jeyes Ltd in Home Care (united Kingdom)
Strategic Direction
Key Facts
Summary 8 Jeyes Ltd: Key Facts
Summary 9 Jeyes Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Jeyes Ltd: Competitive Position 2014
Procter & Gamble UK Ltd in Home Care (united Kingdom)
Strategic Direction
Key Facts
Summary 11 Procter & Gamble UK Ltd: Key Facts
Summary 12 Procter & Gamble UK Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 13 Procter & Gamble UK Ltd: Competitive Position 2014
Tesco Plc in Home Care (united Kingdom)
Strategic Direction
Key Facts
Summary 14 Tesco Plc: Key Facts
Summary 15 Tesco Plc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 16 Tesco Plc: Competitive Position 2014
Unilever Home & Personal Care Ltd in Home Care (united Kingdom)
Strategic Direction
Key Facts
Summary 17 Unilever Home & Personal Care Ltd: Key Facts
Summary 18 Unilever Home & Personal Care Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 19 Unilever Home & Personal Care Ltd: Competitive Position 2014
Executive Summary
Another Disappointing Year for Home Care
Changing Retail Environment Increases the Focus on Promotions
Proactive Companies Gain the Most
Increased Sales Through Discounters and Variety Stores
Favourable Forecast Period Performance Anticipated
Key Trends and Developments
Distribution Having A Major Impact on the Home Care Landscape
Full Table of Contents is available at:
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