(MENAFNEditorial)
During 2014 consumers in Italy were still led by the tough economic environment which forced them to look for products which allowed them to save money. As a consequence consumers’ focus was on everything from large convenience packs to discounted products whether branded or not. Because of this major growing channels were beauty specialist retailers and discounters where consumers can find branded products at lower prices and unbranded conveniently packaged items respectively.
Competitive Landscape
Dove from Unilever Italia led bath and shower with a 10% value share in 2014 followed by Neutro Roberts from Società Italo Britannica L Manetti - H Roberts (The Bolton Group) with 8% and Neutromed by Henkel Italia with 7%. Dove is one of the most successful brands in Italy in bath and shower as it combines bath properties with one quarter hydrating cream thus ensuring a more moisturising effect on the skin. The success of Neutro Roberts and Neutromed is due to the pH-neutral properties of both products.
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Industry Prospects
In the forecast period bath and shower is expected to see a negative value CAGR of 1% at constant 2014 prices due to a negative CAGR of 4% in body wash/shower gel and a negative CAGR of 1% in bath additives from bath oils and pearls to bath salts and powder. The reason for the poor performance of bath additives is due to the fact that average homes today do not have a bath tub but only a shower due to space constraints. Moreover hectic lifestyles drive consumers towards more time-convenient solutions.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Bath and Shower industry in Italy our research will save you time and money while empowering you to make informed profitable decisions.
The Bath and Shower in Italy market research report includes:
* Analysis of key supply-side and demand trends
* Detailed segmentation of international and local products
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Bath and Shower in Italy?
* What are the major brands in Italy?
* How are sales of private label products evolving?
* What is the importance of intimate washes in the overall category context?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
BATH AND SHOWER IN ITALY
Euromonitor International
June 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2009-2014
Table 2 Sales of Bath and Shower by Category: % Value Growth 2009-2014
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2009-2014
Table 4 NBO Company Shares of Bath and Shower: % Value 2010-2014
Table 5 LBN Brand Shares of Bath and Shower: % Value 2011-2014
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2011-2014
Table 7 Forecast Sales of Bath and Shower by Category: Value 2014-2019
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Beiersdorf SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 1 Beiersdorf SpA: Key Facts
Competitive Positioning
Summary 2 Beiersdorf SpA: Competitive Position 2014
Mirato SpA in Beauty and Personal Care (italy)
Strategic Direction
Key Facts
Summary 3 Mirato SpA: Key Facts
Competitive Positioning
Summary 4 Mirato SpA: Competitive Position 2014
Executive Summary
Italy at Risk of Deflation
Perfumeries Shows Signs of Improvement
Local Organic and Natural Manufacturers Gain Share
Fashion Designers Invest in Beauty Products
Multifunctional Products Go Mainstream
Key Trends and Developments
Consumers Look for An Omni-channel Strategy
Men's Grooming Products Increase in Accordance With Product Education
One Level Up: the Advent of Super-premium
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 5 Research Sources
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