(MENAFNEditorial)
The concept of DIY is fairly new in India and is gaining in popularity especially within urban areas. DIY in India is carried out by hobbyists or people interested in repairing their own homes rather than due to a scarcity of labour. Labour charges for plumbers electricians carpenters and similar home improvement services remained cheaper thus making DIFM (do-it-for-me) services more convenient and reliable. Moreover consumers in metropolitan areas are hard pressed for time due to their hectic work schedules and so prefer hired labour.
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Competitive Landscape
Asian Paints Ltd (APL) led home improvement with a 24% value share in 2014. It was followed by Berger Paints India Ltd which retained a value share of 7%. The recovering economy has helped boost growth for these companies as this category is directly associated with real estate growth in India. Asian Paints has relaunched its Apcolite brand and hired Rahul Dravid an Indian cricketer as its new brand ambassador organising dealer meets across the country. It increased its distribution network by adding 70 more Colour Ideas retail stores to its existing 100 stores during 2013-14 helping it to reach consumers better.
Industry Prospects
The improving Indian economy and the expected revival of residential real estate is expected to help push growth for home improvement products. Increasing consumer influence and involvement in the buying process which was previously not evident in this industry should also boost growth during forecast period. To meet this demand bathroom and sanitaryware companies are looking at joint ventures expansion plans or out-sourcing to smaller players.
Home Improvement Market Research
Analyse key trends and developments in India for all product categories competitors and channels.
Evaluate the market position and financial performance of the leading national and international market players.
Report Table of Contents:
HOME IMPROVEMENT IN INDIA
Euromonitor International
June 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Improvement by Category: Value 2009-2014
Table 2 Sales of Home Improvement by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Home Improvement: % Value 2010-2014
Table 4 LBN Brand Shares of Home Improvement: % Value 2011-2014
Table 5 Distribution of Home Improvement by Format: % Value 2009-2014
Table 6 Forecast Sales of Home Improvement by Category: Value 2014-2019
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2014-2019
Executive Summary
Home and Garden Value Sales Display Stability
Consumer Tastes Evolve From Function To Form
Organised Retailing Remains Small in Home and Garden
Home and Garden Specialist Retailers Remain the Leading Channel
Home and Garden To Attain A Stable Growth Rate Over the Forecast Period
Key Trends and Developments
Recovering Economy Stabilises Home and Garden
Internet Retailing Gains A Foothold Within Home and Garden
Consumer Tastes Evolve From Function To Form
Market Data
Table 8 Sales of Home and Garden by Category: Value 2009-2014
Table 9 Sales of Home and Garden by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home and Garden: % Value 2010-2014
Table 11 LBN Brand Shares of Home and Garden: % Value 2011-2014
Table 12 Distribution of Home and Garden by Format: % Value 2009-2014
Table 13 Forecast Sales of Home and Garden by Category: Value 2014-2019
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
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