(MENAFNEditorial)
Within sanitary protection consumers prefer quality and are willing to pay for it. In addition (traditional) brand names also also play an important role as they carry a certain guarantee of quality. There is also strong visible consumer loyalty to favourite and well-known brands within sanitary protection as the consumer’s experience with the quality of the product is crucial when making a purchasing decision within this category. In addition surface (mainly its softness and permeability) and absorption capacity are other important factors when choosing a brand/product within sanitary protection. However despite their preference for quality Czech consumers also monitor prices within sanitary protection and thus quality branded products that are discounted were in demand the most at the end of the review period.
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Competitive Landscape
Procter & Gamble Czech Republic remained the clear leader within sanitary protection accounting for a 42% value share in 2014. The success of the company lies in its wide product range and wide brand portfolio within sanitary protection. Procter & Gamble is also the clear leader within pantyliners and towels and was ranked third in tampons in 2014. It offers four strong brands namely Always Naturella Discreet and Tampax which are well-known and well-established amongst Czech consumers thanks to their promotional support. The company has achieved its largest success through its Always brand which led sales of sanitary protection with a 24% value share in 2014.
Industry Prospects
It is expected that sanitary protection will see a stagnate performance in volume terms over the forecast period which is a better performance than was seen over the review period. Sales will be driven by the increased willingness of Czech consumers to spend their money due to the better economic situation and an anticipated increase in the consumption of pantyliners over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Czech Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sanitary Protection industry in Czech Republic our research will save you time and money while empowering you to make informed profitable decisions.
The Sanitary Protection in Czech Republic market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Sanitary Protection in Czech Republic?
* What are the major brands in Czech Republic?
* What are the key new product launches in the sanitary protection market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Partial Table of Contents:
SANITARY PROTECTION IN THE CZECH REPUBLIC
Euromonitor International
June 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2009-2014
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2009-2014
Table 3 Retail Sales of Tampons by Application Format: % Value 2009-2014
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2010-2014
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2011-2014
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Kimberly-Clark As in Tissue and Hygiene (czech Republic)
Strategic Direction
Key Facts
Summary 1 Kimberly-Clark as: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Kimberly-Clark as: Competitive Position 2014
Procter & Gamble Czech Republic Sro in Tissue and Hygiene (czech Republic)
Strategic Direction
Key Facts
Summary 3 Procter & Gamble Czech Republic sro: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Procter & Gamble Czech Republic sro: Competitive Position 2014
SCA Hygiene Products Sro in Tissue and Hygiene (czech Republic)
Strategic Direction
Key Facts
Summary 5 SCA Hygiene Products sro: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 SCA Hygiene Products sro: Competitive Position 2014
Executive Summary
Demand for Tissue and Hygiene Starts To Recover in 2014
Price Remains A Crucial Factor Within Tissue and Hygiene
Strong Multinationals and Private Label Retailers Dominate Sales of Tissue and Hygiene
Hypermarkets Remains the Most Important Distribution Channel
Good Prospects for Tissue and Hygiene
Key Trends and Developments
Increased Willingness of Czechs To Spend Money
Demographic Development and Changes in Lifestyle Remain Important Factors
Price Sensitivity of Czech Consumers Persists in 2014
Market Indicators
Table 8 Birth Rates 2009-2014
Table 9 Infant Population 2009-2014
Table 10 Female Population by Age 2009-2014
Table 11 Total Population by Age 2009-2014
Full Table of Contents is available at:
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