(MENAFNEditorial)
Trends within retail tissue in 2014 remained the same as they were in 2013. Firstly price was the most important factor influencing purchasing decisions within all retail tissue categories. Nevertheless consumers are increasingly showing a preference for quality products and thus quality branded products sold at special prices/discounts continued to be the most in demand. As a result of the importance of price brand loyalty was limited within retail tissue in the Czech Republic at the end of the review period.
Competitive Landscape
Retail tissue was led by SCA Hygiene Products sro which accounted for a 15% value share in 2014. The company benefits from its wide range of products and is present in all product categories of retail tissue in 2014 with the exception of napkins and tablecloths. Nevertheless the company was strongest mainly in toilet paper and pocket handkerchiefs where it led sales and in boxed facial tissues where it ranked second in 2014. SCA Hygiene Products competes within retail tissue with its Zewa brand which is well-known and well-established amongst Czech consumers.
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Industry Prospects
It is expected that the emphasis on the quality of retail tissue products will strengthen while the importance of price will weaken in line with the rising disposable incomes of Czech consumers towards the end of the forecast period. Nevertheless despite this tendency price is expected to remain the decisive factor in terms of choosing from products with comparable qualities. As a result of the increasing emphasis on quality demand for multi-ply and more sophisticated and premium products is expected to grow within retail tissue over the forecast period.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Retail Tissue industry in Czech Republic with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Retail Tissue industry in Czech Republic our research will save you time and money while empowering you to make informed profitable decisions.
The Retail Tissue in Czech Republic market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Retail Tissue in Czech Republic?
* What are the major brands in Czech Republic?
* What is the performance of pocket handkerchiefs vs boxed facial tissues?
* What are the key new product launches in the tissues market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
RETAIL TISSUE IN THE CZECH REPUBLIC
Euromonitor International
June 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tissue by Category: Value 2009-2014
Table 2 Retail Sales of Tissue by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Retail Tissue: % Value 2010-2014
Table 4 LBN Brand Shares of Retail Tissue: % Value 2011-2014
Table 5 Forecast Retail Sales of Tissue by Category: Value 2014-2019
Table 6 Forecast Retail Sales of Tissue by Category: % Value Growth 2014-2019
Kimberly-Clark As in Tissue and Hygiene (czech Republic)
Strategic Direction
Key Facts
Summary 1 Kimberly-Clark as: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Kimberly-Clark as: Competitive Position 2014
Melitrade As in Tissue and Hygiene (czech Republic)
Strategic Direction
Key Facts
Summary 3 Melitrade as: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Melitrade as: Competitive Position 2014
SCA Hygiene Products Sro in Tissue and Hygiene (czech Republic)
Strategic Direction
Key Facts
Summary 5 SCA Hygiene Products sro: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 SCA Hygiene Products sro: Competitive Position 2014
Executive Summary
Demand for Tissue and Hygiene Starts To Recover in 2014
Price Remains A Crucial Factor Within Tissue and Hygiene
Strong Multinationals and Private Label Retailers Dominate Sales of Tissue and Hygiene
Hypermarkets Remains the Most Important Distribution Channel
Good Prospects for Tissue and Hygiene
Key Trends and Developments
Increased Willingness of Czechs To Spend Money
Demographic Development and Changes in Lifestyle Remain Important Factors
Price Sensitivity of Czech Consumers Persists in 2014
Market Indicators
Table 7 Birth Rates 2009-2014
Table 8 Infant Population 2009-2014
Table 9 Female Population by Age 2009-2014
Table 10 Total Population by Age 2009-2014
Table 11 Households 2009-2014
Table 12 Forecast Infant Population 2014-2019
Table 13 Forecast Female Population by Age 2014-2019
Table 14 Forecast Total Population by Age 2014-2019
Table 15 Forecast Households 2014-2019
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 7 Research Sources
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