Initial Demand Overwhelms Mobile Power Supplier

2015-07-01 08:00:19

(MENAFNEditorial) IMPOWER the cutting-edge mobile device accessory developer got a surprise when it released its newest product on Amazon. Research and development for the project had been underway since last year. Their mobile charger officially became available yesterday and orders immediately began to strain company inventories.

Forced to Go On Sale Immediately

IMPOWER company officials are calling the first-day response a fluke. They anticipate that the unexpected demand will throw off this quarter's numbers and require the company to revise its financial projections sharply upward for next quarter. "We're going to have to put this entire first batch on sale and clear it out. We can't put it on the books for Summer. We're already gearing up for Autumn." said Nadine Powers the company spokesperson. Perhaps an expansion of their state-of-the-art production facility might be in order if the current trend continues.

Clearance Pricing

Operating at a loss when demand is so high is not unusual during new product releases. Companies frequently fall short of projection simply because they see the first round of release as advertising for the product and therefore a loss leader. Lack of prediction is not considered a failure if a certain percentage of the buying public is able to obtain the product. That way companies can virtually consider their new product launches to be more like sample distributions. Regardless IMPOWER will now reduce the price on the first lot of by 73% just so they can make way for the next batch. The unique portable power pack goes on sale July 1 at a price of $39.95 and is expected to resume normal pricing by August. Only serious mobile customers are being encouraged to order as the company is expecting demand to exceed supply in the first few days. Those who have a legitimate and pressing need for the product can order on .

About Impower

IMPOWER is a cutting-edge mobile device accessory developer that takes great pride in providing elegant high-quality and powerful portable to their Amazon customers.

Contact
Nadine Powers
1-416-738-3834
pr@impowerglobal.com

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