(MENAFNEditorial)
While sales of pharmaceutical products recorded a modest rise in 2014 the OTC category continued to flourish achieving a steep rise despite restrained spending among Romanian households. The rising education and health awareness along with interest in self-treatment are among the main reasons for the rise in sales of OTC products. The lifestyles of Romanians are increasingly busy and stressful although visiting a family doctor for minor problems is not common practice as family doctors in...
Euromonitor International's Consumer Health in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
-
Product coverage: Allergy Care Herbal/Traditional Products OTC Paediatric OTC Healthcare Sports Nutrition Vitamins and Dietary Supplements Weight Management.
Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Consumer Health market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Partial Table of Contents:
CONSUMER HEALTH IN ROMANIA
Euromonitor International
June 2015
LIST OF CONTENTS AND TABLES
Executive Summary
Despite the Slow Growth of the Pharma Market the OTC Category Is Flourishing
the Launch of Several New Vds Products Fuels Growth in 2014
Domestic Producers Strengthen Their Position in the Consumer Health Market
Smaller Cities and Rural Settlements Eyed by Independent Pharmacies
Growth of the Consumer Health Market To Slow Down Over the Forecast Period
Key Trends and Developments
Unhealthy Lifestyles Contribute To the Rise in Self-treatment Products
Increasingly Better Educated Consumers Contribute To the Up-trading Effect of Vds
Domestic Pharma Producers Are Attracted To Vds for Its Higher Margins
Market Indicators
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 2 Life Expectancy at Birth 2009-2014
Market Data
Table 3 Sales of Consumer Health by Category: Value 2009-2014
Table 4 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 6 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
Table 8 Distribution of Consumer Health by Format: % Value 2009-2014
Table 9 Distribution of Consumer Health by Format and Category: % Value 2014
Table 10 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
A&d Pharma Holdings SRL in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 2 A&D Pharma Holdings SRL: Key Facts
Summary 3 A&D Pharma Holdings SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Biofarm SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 4 BIOFARM SA: Key Facts
Summary 5 BIOFARM S.A: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 BIOFARM SA: Competitive Position 2014
Reckitt Benckiser Romania SRL in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 7 Reckitt Benckiser Romania Srl: Key Facts
Summary 8 Reckitt Benckiser Romania Srl: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Reckitt Benckiser Romania Srl: Competitive Position 2014
Walmark Romania SRL in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 10 Walmark Romania Srl: Key Facts
Summary 11 Walmark Romania Srl: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Walmark Romania Srl: Competitive Position 2014
Zentiva SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 13 Zentiva SA: Key Facts
Summary 14 Zentiva SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Zentiva SA: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 12 Sales of Adult Mouth Care: Value 2009-2014
Table 13 Sales of Adult Mouth Care: % Value Growth 2009-2014
Table 14 NBO Company Shares of Adult Mouth Care: % Value 2010-2014
Table 15 LBN Brand Shares of Adult Mouth Care: % Value 2011-2014
Table 16 Forecast Sales of Adult Mouth Care: Value 2014-2019
Table 17 Forecast Sales of Adult Mouth Care: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 18 Sales of Analgesics by Category: Value 2009-2014
Table 19 Sales of Analgesics by Category: % Value Growth 2009-2014
Table 20 Sales of Topical Analgesics/Anaesthetic by Format: % Value Breakdown 2009-2014
Table 21 NBO Company Shares of Analgesics: % Value 2010-2014
Table 22 LBN Brand Shares of Analgesics: % Value 2011-2014
Table 23 Forecast Sales of Analgesics by Category: Value 2014-2019
Full Table of Contents is available at:
--
About Fast Market Research
Fast Market Research is a leading distributor of market research and business information. Representing the world's top research publishers and analysts we provide quick and easy access to the best competitive intelligence available. Our unbiased expert staff is always available to help you find the right research to fit your requirements and your budget.
For more information about these or related research reports please visit our website at or call us at 1.800.844.8156 (1.413.485.7001 Int'l)
Legal Disclaimer:
MENAFN provides the information “as is” without warranty of any kind. We do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the provider above.