(MENAFNEditorial)
Alcoholic drinks in Finland witnessed another disappointing year in 2014 as volume sales of both on-trade and off-trade declined for the seventh year in a row. Although the second part of the year saw improved sales volumes this did not turn the industry's year to positive due to the particularly gloomy early year and summer. There were several reasons behind the murky growth rates. Restrictions on legislation along with tax increases pushed unit prices up and at the same time made border...
Euromonitor International's Alcoholic Drinks in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they legislative distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
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Product coverage: Beer Cider/Perry RTDs/High-Strength Premixes Spirits Wine.
Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Partial Table of Contents:
ALCOHOLIC DRINKS IN FINLAND
Euromonitor International
June 2015
LIST OF CONTENTS AND TABLES
Executive Summary
Both Off- and On-trade Volume Sales of Alcoholic Drinks Continue To Decline
Heated Debate Between Associations and Government About Paternalistic Policies Continues
Estonia's Lower Taxation Keep Imports Rally Booming
Premium Products Continue To Attract Interest Due To Changing Drinking Habits
Changes in Advertising in 2015 Damage Domestic Brands
Key Trends and Developments
Market Declines Due To Poor Economy
High Regulation Steers Consumers To Estonia
Premium Products Continue To Boom Despite the Economic Difficulties
Key New Product Launches
Summary 1 Key New Product Developments 2014-2015
Market Background
Legislation
Table 1 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 2 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Category 2014
Table 4 Selling Margin of a Typical Beer Brand in Retail Channel including Wholesalers 2014
Table 5 Selling Margin of a Typical Beer Brand in Retail Channel excluding Wholesalers 2014
Table 6 Selling Margin of a Typical Wine Brand in Retail Channel including Wholesalers 2014
Table 7 Selling Margin of a Typical Wine Brand in Retail Channel excluding Wholesalers 2014
Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel including Wholesalers 2014
Table 9 Selling Margin of a Typical Spirits Brand in Retail Channel excluding Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty-free Products
Cross-border/private Imports
Market Indicators
Table 10 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 11 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 12 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 13 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 14 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 19 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 20 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 21 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 23 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 25 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 2 Research Sources
Alko Oy in Alcoholic Drinks (finland)
Strategic Direction
Key Facts
Summary 3 Alko Oy: Key Facts
Summary 4 Alko Oy: Operational Indicators
Internet Strategy
Company Background
Chart 1 Alko Oy: Food/drinks/tobacco specialist in Hyvinkaa
Private Label
Competitive Positioning
Summary 5 Alko Oy: Competitive Position 2014
Altia Oyj in Alcoholic Drinks (finland)
Strategic Direction
Key Facts
Summary 6 Altia Oyj: Key Facts
Summary 7 Altia Oyj: Operational Indicators
Company Background
Production
Summary 8 Altia Oyj: Production Statistics 2014
Competitive Positioning
Summary 9 Altia Oyj: Competitive Position 2014
Laitilan Wirvoitusjuomatehdas Oy in Alcoholic Drinks (finland)
Strategic Direction
Key Facts
Summary 10 Laitilan Wirvoitusjuomatehdas Oy: Key Facts
Summary 11 Laitilan Wirvoitusjuomatehdas Oy: Operational Indicators
Company Background
Production
Summary 12 Laitilan Wirvoitusjuomatehdas Oy: Production Statistics 2014
Competitive Positioning
Summary 13 Laitilan Wirvoitusjuomatehdas Oy: Competitive Position 2014
Full Table of Contents is available at:
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