(MENAFNEditorial)
Sales of sanitary protection are strongly related to the numbers of women of childbearing age. The category of sanitary protection in Switzerland is mature and offers limited opportunity for volume sales growth beyond natural increases in the population. The number of women aged between 12 and 54 among the population of Switzerland increased very slightly in 2014 which resulted in static volume growth in sanitary protection.
Competitive Landscape
Procter & Gamble Switzerland led sanitary protection retail share in 2014. The company benefits from a large portfolio of brands such as Always in towels and pantyliners and Tampax in tampons. These products are well-known and highly trusted among Swiss consumers. Procter & Gamble also promotes its brands through advertising campaigns on television and the company regularly introduces new innovations to the category which further supports its leading position.
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Industry Prospects
Overall value sales of sanitary protection in Switzerland are expected to remain static in constant 2014 terms over the forecast period. Macroeconomic factors and demographic changes within the Swiss population are set to fuel volume growth in sanitary protection over the forecast period with volume sales thus set to increase at a CAGR of 1%.
Report Overview
Discover the latest market trends and uncover sources of future market growth for the Sanitary Protection industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available understand competitive threats with our detailed market analysis and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Sanitary Protection industry in Switzerland our research will save you time and money while empowering you to make informed profitable decisions.
The Sanitary Protection in Switzerland market research report includes:
* Analysis of key supply-side and demand trends
* Historic volumes and values company and brand market shares
* Five year forecasts of market trends and market growth
* Robust and transparent market research methodology conducted in-country
Our market research reports answer questions such as:
* What is the market size of Sanitary Protection in Switzerland?
* What are the major brands in Switzerland?
* What are the key new product launches in the sanitary protection market?
Reasons to Get this Report
* Gain competitive intelligence about market leaders
* Track key industry trends opportunities and threats
* Inform your marketing brand strategy and market development sales and supply functions
Report Table of Contents:
SANITARY PROTECTION IN SWITZERLAND
Euromonitor International
June 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Sanitary Protection by Category: Value 2009-2014
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2009-2014
Table 3 Retail Sales of Tampons by Application Format: % Value 2009-2014
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2010-2014
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2011-2014
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2014-2019
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2014-2019
Procter & Gamble Switzerland Sarl in Tissue and Hygiene (switzerland)
Strategic Direction
Key Facts
Summary 1 Procter & Gamble Switzerland Sarl: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Procter & Gamble Switzerland Sarl: Competitive Position 2014
Executive Summary
Tissue and Hygiene Benefits From Positive Economic Growth
Ageing Population Drives Demand for Hygiene Products
Private Label Strengthens Its Position in Tissue and Hygiene
Discounters and Internet Retailing on the Rise
Healthy Economy and Demographic Development Result in Positive Outlook
Key Trends and Developments
the Strong Swiss Economy Supports the Trend Towards Premium Tissue and Hygiene Products
Private Label Strengthens Its Position
Ageing Population Continues To Shape Demand for Hygiene Products
Market Indicators
Table 8 Birth Rates 2009-2014
Table 9 Infant Population 2009-2014
Table 10 Female Population by Age 2009-2014
Table 11 Total Population by Age 2009-2014
Table 12 Households 2009-2014
Table 13 Forecast Infant Population 2014-2019
Table 14 Forecast Female Population by Age 2014-2019
Table 15 Forecast Total Population by Age 2014-2019
Table 16 Forecast Households 2014-2019
Market Data
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Sources
Summary 3 Research Sources
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