(MENAFN- The Peninsula) The Supreme Council of Health (SCH), the responsible authority for healthcare issues in the state, started its 'Our Future lies in Our Health' awareness campaign to encourage all segments of society to lead a healthy lifestyle and abandon harmful daily habits.
The initiative is part of SCH vision to build a healthy future for the Qatari community within its Nutrition and Physical Activity Scheme 2011-2016 in line with plans to support the human development pillar of Qatar National Vision 2030.
Minister of Public Health and SCH Secretary-General
H E Abdullah bin Khalid Al Qahtani said: "Qatar is keen to provide the finest healthcare services and technologies for all members of society, and raise health awareness among individuals.
"SCH seeks to bring about positive changes in people's lives, encourage behavioural changes that would improve their health, and contribute to building a secure and healthy future for generations to come.
"The campaign aims to transmit our message to strengthen the role of preventive healthcare as an integral element of the healthcare sector and promote a healthy culture which encourages quitting smoking, eating healthy and exercising."
He said SCH's initiatives are part of Nutrition and Physical Activity Scheme 2011-2016, forming the basis for promoting healthy living as part of Qatar National Vision 2030, which places human development at the top of its priorities to achieve sustainability for future generations."
The campaign sheds light on SCH's integral role in developing and implementing national healthcare policies that benefit the community and focuses on three key awareness messages: Eat healthy; stop smoking; and get active. The messages aim to encourage behavioural changes among the community by demonstrating the importance of healthy foods and sports in the prevention of illnesses and dangers of smoking in light of the high numbers of obesity, smokers and fast food consumption.
The one-year campaign will focus on raising awareness about healthy diets. It includes programmes, activities and events to encourage all segments of society to adopt a healthy lifestyle, in collaboration with public and private institutions and agencies.
To deliver its messages to every member of the community, the campaign is being spread across all media: Television, radio, newspapers, magazines, billboards and text messages as well as on buses, airport banners, plane screens, and at cinemas.
It also involves health-promoting activities, including awareness seminars at public and private institutions, distribution of pamphlets and brochures on the importance of exercise and foods in psychological and physical development and social and educational events for all segments of the community taking into account Qatar's cultural diversity.
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