(MENAFNEditorial)
Deodorants continues to perform positively in 2014 recording growth of 5% in current value terms. Product availability is widening both in volumes and brand range. Growth was favoured by increasing westernisation and influence from foreign cultures where grooming is extremely important even among males. In addition to these favourable hot and humid weather conditions are keeping consumers interested and driving demand up especially among the active working class. Furthermore with consumer...
Euromonitor International's Deodorants in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
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Product coverage:Deodorant Creams Deodorant Pumps Deodorant Roll-Ons Deodorant Sprays Deodorant Sticks Deodorant Wipes.
Data coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
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Report Table of Contents:
DEODORANTS IN CAMEROON
Euromonitor International
May 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Deodorants by Category: Value 2009-2014
Table 2 Sales of Deodorants by Category: % Value Growth 2009-2014
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2009-2014
Table 4 NBO Company Shares of Deodorants: % Value 2010-2014
Table 5 LBN Brand Shares of Deodorants: % Value 2011-2014
Table 6 Forecast Sales of Deodorants by Category: Value 2014-2019
Table 7 Forecast Sales of Deodorants by Category: % Value Growth 2014-2019
Table 8 Forecast Sales of Deodorants by Premium vs Mass: % Value 2014-2019
Executive Summary
Increased Advertising Targets Growing Urban Population and Maintains Growth
Increased Western Influence Leads To Lifestyle Changes
Domestic Players Gain Footing on the Market
Store-based Retailers Maintain Their Performance in Beauty and Personal Care
A Growing Economy and Population Will Drive Demand During the Forecast Period
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 16 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
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