(MENAFN- Muscat Daily) Hyundai Motor Company has announced that global sales of the all-new Genesis have now exceeded the 100000 unit figure just over a year after the brand's second generation premium sedan was launched across the Middle East and Africa.
The all-new Genesis which had its global launch in November 2013 has reached this landmark an impressive ten months sooner than its predecessor testament to the worldwide appeal of this high-quality luxury model.
Built solely in Korea the car is exported to the Middle Eastern and African Chinese European and North American markets and recorded total sales of 105915 units by the end of May 2015. In North America it has been so well received that so far in 2015 the model is placed third in the US midsize luxury sedan market.
Jin (James) Kim vice president and head of operations at Hyundai Motor Company in Africa and Middle East said 'In line with Hyundai's modern premium brand direction the all-new Genesis is competing head-on with top-tier premium models and these results demonstrate that it is winning the confidence of new car buyers across the world.
'Nowhere is this more so than in the Middle East and Africa region with its highly discerning customers who are looking for luxury at affordable price points while enjoying all the features and technologies found in high priced vehicles.'
Designed to set new standards in its class the all-new Genesis is the first Hyundai to feature the brand's Fluidic Sculpture 2.0 design concept while also boasting significantly enhanced driving performance and state-of-the-art technologies such as a Head-Up Display Smart Trunk function and Autonomous Emergency Braking.
The second generation of the popular sedan has accelerated the success of the Genesis name collecting a number of notable awards including being named 2014 Best HiTech Luxury Sedan by prestigious Middle East motoring title Automobile.
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