(MENAFN- The Peninsula) Western Union, one of the leading payment service providers in the world, has launched a global programme to mark the unveiling of their re-branded marketing platform, 'This is WU', offering its customers the chance to win a grand prize of QR100,000 and the other fifty prizes of QR5,000 each, according to a statement.
During Ramadan, Western Union will take its WU Wish platform further by awarding its consumers and giving them a chance to fulfill a wish for someone else. Consumers transacting via Western Union automatically get qualified to enter the competition wherein they become eligible to participate to win these prizes.
The new programme 'WU Wish' will encourage people to describe their hopes and aspirations for a family member or family situation and the WU Wish programme will make the selected wishes come true.
The company says its new branding platform focusses on creating connections, and WU Wish is an apt start to several other programmes that are slated to further enhance customer involvement, interaction and impact. The first phase of WU Wish will kick-off during the holy month of Ramadan.
"We conducted comprehensive market research - both qualitative and quantitative -across all our major markets, and we are now harnessing the results to refresh our brand communication and engagement with our customers," explains Marc Aubry, Vice President Marketing of MEA, APAC, EE and CIS regions.
"WU Wish is a uniquely designed programme that mirrors why people remit money to friends, family and loved ones. There is always a reason, and a story. Most people who send money home typically do it for someone else's welfare and well-being, or to ensure that someone else's aspirations are being met. These remittances are often accompanied by great personal sacrifice, and thereby, realising a dream for another person has a much higher value than just the price tag associated with it."
"At Western Union, we believe that these inspirational stories need to be heard, shared - and rewarded," said Aubry.
Aubry said the programme was wide open to public participation, with every resident of Qatar getting a chance to make a wish by transacting via Western Union.
The programme will officially close on July 18 in Qatar, and the winners will be announced in the first week of August. However, the WU Wish platform will continue to remain an integral part of the company's social engagement initiatives.
WU Wish will also be launched in Saudi Arabia and Kuwait, and thereafter in India and Bangladesh, before it is rolled out in other global markets.
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