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Under the influence of Western and K-pop cultures consumers in Vietnam started to embrace apparel accessories as important items in obtaining a stylish look. Many of them realised that wearing fashionable clothing was not enough. They needed matching accessories that could go along with their outfit to enhance their appearance or to create their own styles. This in turn stimulated demand for apparel accessories.
Euromonitor International's Apparel Accessories in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies leading brands and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
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Product coverage:Belts Gloves Hats/Caps Other Apparel Accessories Scarves Ties.
Data coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report?
* Get a detailed picture of the Apparel Accessories market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
APPAREL ACCESSORIES IN VIETNAM
Euromonitor International
May 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Category Data
Table 1 Sales of Apparel Accessories by Category: Volume 2009-2014
Table 2 Sales of Apparel Accessories by Category: Value 2009-2014
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2009-2014
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2009-2014
Table 5 NBO Company Shares of Apparel Accessories: % Value 2010-2014
Table 6 LBN Brand Shares of Apparel Accessories: % Value 2011-2014
Table 7 Forecast Sales of Apparel Accessories by Category: Volume 2014-2019
Table 8 Forecast Sales of Apparel Accessories by Category: Value 2014-2019
Table 9 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2014-2019
Table 10 Forecast Sales of Apparel Accessories by Category: % Value Growth 2014-2019
Adidas Vietnam Co Ltd in Apparel and Footwear (vietnam)
Strategic Direction
Key Facts
Summary 1 adidas Vietnam Co Ltd: Key Facts
Competitive Positioning
Summary 2 adidas Vietnam Co Ltd: Competitive Position 2014
Retail Operations
Summary 3 adidas Vietnam Co Ltd: Retail Operational Indicators
Internet Strategy
Viet Tien Garment Jsc in Apparel and Footwear (vietnam)
Strategic Direction
Key Facts
Summary 4 Viet Tien Garment JSC: Key Facts
Summary 5 Viet Tien Garment JSC: Operational Indicators
Competitive Positioning
Summary 6 Viet Tien Garment JSC: Competitive Position 2014
Retail Operations
Summary 7 Viet Tien Garment JSC: Retail Operational Indicators
Internet Strategy
Executive Summary
Improved Economic Conditions Drive Demand for Apparel and Footwear
Consumers Boycott Unbranded Chinese Products Yet Are Reluctant To Switch To Domestic Brands
Domestic Players Focus on Mid-priced Goods Avoiding the Rising Competition Among International Giants in the High-priced Range
Mass Retailers Experience A Difficult Time Due To the Emergence of Internet Retailing and International Apparel and Footwear Specialist Retailers
Bright Economic Outlook Is Expected To Speed Up Growth of Apparel and Footwear Over the Forecast Period
Key Trends and Developments
Consumers Boycott Unbranded Chinese Products Yet Are Reluctant To Switch To Domestic Brands
Domestic Players Focus on Mid-priced Goods Avoiding the Rising Competition Between International Giants at the Upper End of Sales
Mass Retailers Experience A Difficult Time Due To the Emergence of Internet Retailing and International Apparel and Footwear Specialist Retailers
Market Data
Table 11 Sales of Apparel and Footwear by Category: Volume 2009-2014
Table 12 Sales of Apparel and Footwear by Category: Value 2009-2014
Table 13 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014
Table 14 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014
Table 15 NBO Company Shares of Apparel and Footwear: % Value 2010-2014
Table 16 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014
Table 17 Distribution of Apparel and Footwear by Format: % Value 2009-2014
Table 18 Distribution of Apparel and Footwear by Format and Category: % Value 2014
Table 19 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 20 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019
Table 21 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 22 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 8 Research Sources
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