(MENAFNEditorial)
In 2014 current value sales of fragrances grew by 5% reaching GEL62 million. Women are the main consumers of the product; 66% of sales are generated by women's fragrances. Mass sales had higher sales compared to premium accounting for 60% of total sales. Despite well-developed specialist stores direct selling remains popular as Avon led the sales in 2014.
Euromonitor International's Fragrances in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.
Product coverage:Mass Fragrances Premium Fragrances.
Data coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report?
* Get a detailed picture of the Fragrances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Report Table of Contents:
FRAGRANCES IN GEORGIA
Euromonitor International
May 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Fragrances by Category: Value 2009-2014
Table 2 Sales of Fragrances by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Fragrances: % Value 2010-2014
Table 4 LBN Brand Shares of Fragrances: % Value 2011-2014
Table 5 LBN Brand Shares of Premium Men's Fragrances: % Value 2011-2014
Table 6 LBN Brand Shares of Premium Women's Fragrances: % Value 2011-2014
Table 7 Forecast Sales of Fragrances by Category: Value 2014-2019
Table 8 Forecast Sales of Fragrances by Category: % Value Growth 2014-2019
Avon Georgia Ltd in Beauty and Personal Care (georgia)
Strategic Direction
Key Facts
Summary 1 Avon Georgia Ltd: Key Facts
Competitive Positioning
Summary 2 Avon Georgia Ltd: Competitive Position 2014
Oriflame Georgia in Beauty and Personal Care (georgia)
Strategic Direction
Key Facts
Summary 3 Oriflame Georgia: Key Facts
Competitive Positioning
Summary 4 Oriflame Georgia: Competitive Position 2014
Executive Summary
Growth Is Generally Positive But Only Moderately So
Premium Sales Remain Stable
Established Companies Hold the Power
Georgian Distributional Environment Continues To Become More Civilised
Slow Growth Forecasted
Market Data
Table 9 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 10 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 11 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 20 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 5 Research Sources
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