(MENAFN- Emirates News Agency (WAM)) Sharjah Commerce and Tourism Development Authority, SCTDA, today launched the second training programme under its ''Marhabtain' initiative, aimed at developing human resource capabilities in the hotel sector.
The new programme is especially targeted at front office staff, including receptionists and customer service representatives, who deal directly with tourists and guests.
The programme was announced at a press conference at Hilton Al Sharjah, and was attended by Khalid Jasim Al Midfa, Director General of SCTDA, in the presence of dignitaries, senior managers of hotels and representatives of key players in the tourism, travel and hospitality sectors as well as media representatives.
Speaking on the occasion, Khalid Jasim Al Midfa said, "Launching the new training programme for developing HR capabilities in the hotel sector underlines our commitment to work with governmental and private sector partners to develop the tourism sector to achieve the Sharjah Tourism Vision 2021 to welcome over 10 million visitors by 2021."
He added that the new training programme will address one of the most important and influential sectors in tourism development, the hotel sector. "The second training programme under our 'Marhabtain' initiative aims to improve the communication skills of the staff, and enable them to provide outstanding tourism service in accordance with highest international standards," he said.
The training programmes under the 'Marhabtain' initiative are part of SCTDA's efforts to develop the human resources capacity in the emirate's tourism sector, and thus activate one of the most important pillars of the Sharjah Tourism Vision 2021. This key initiative will contribute towards further enhancing the tourism experience in the Emirate of Sharjah.
Mohannad Shahin, Managing Director MENA Region at LEAD Leading Innovation, made a detailed presentation on the new two-day training programme for frontline hotel staff. The first day will cover several important topics such as etiquette, anger management techniques and communication skills, while the second day will include a tour of Sharjah`s main tourism landmarks.
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