Just Published "Jeans in Vietnam"


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In Vietnam jeans topped the clothing choices of not only middle-aged consumers who preferred comfortable clothing but also young teenagers who were attracted to the latest trends within the category. In 2014 manufacturers tried to appeal to young consumers by introducing trendy designs such as boyfriend jeans skinny jeans and patchwork jeans among others. In addition the variety in terms of denim materials cuts and colours attracted the interest of the younger generation. Consequently...

Euromonitor International's Jeans in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies leading brands and offers strategic analysis of key factors influencing the market. Forecasts to 2019 illustrate how the market is set to change.

Full Report Details at
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Product coverage:Economy Jeans Premium Jeans Standard Jeans Super Premium Jeans.

Data coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.

Reasons to Get this Report?

 * Get a detailed picture of the Jeans market;
 * Pinpoint growth sectors and identify factors driving change;
 * Understand the competitive environment the market's major players and leading brands;
 * Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

JEANS IN VIETNAM
Euromonitor International
May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Jeans: Volume 2009-2014
Table 2 Sales of Jeans: Value 2009-2014
Table 3 Sales of Jeans: % Volume Growth 2009-2014
Table 4 Sales of Jeans: % Value Growth 2009-2014
Table 5 Sales of Men's Jeans: Volume 2009-2014
Table 6 Sales of Men's Jeans: Value 2009-2014
Table 7 Sales of Men's Jeans: % Volume Growth 2009-2014
Table 8 Sales of Men's Jeans: % Value Growth 2009-2014
Table 9 Sales of Women's Jeans: Volume 2009-2014
Table 10 Sales of Women's Jeans: Value 2009-2014
Table 11 Sales of Women's Jeans: % Volume Growth 2009-2014
Table 12 Sales of Women's Jeans: % Value Growth 2009-2014
Table 13 NBO Company Shares of Jeans: % Value 2010-2014
Table 14 LBN Brand Shares of Jeans: % Value 2011-2014
Table 15 Forecast Sales of Jeans: Volume 2014-2019
Table 16 Forecast Sales of Jeans: Value 2014-2019
Table 17 Forecast Sales of Jeans: % Volume Growth 2014-2019
Table 18 Forecast Sales of Jeans: % Value Growth 2014-2019
Table 19 Forecast Sales of Men's Jeans: Volume 2014-2019
Table 20 Forecast Sales of Men's Jeans: Value 2014-2019
Table 21 Forecast Sales of Men's Jeans: % Volume Growth 2014-2019
Table 22 Forecast Sales of Men's Jeans: % Value Growth 2014-2019
Table 23 Forecast Sales of Women's Jeans: Volume 2014-2019
Table 24 Forecast Sales of Women's Jeans: Value 2014-2019
Table 25 Forecast Sales of Women's Jeans: % Volume Growth 2014-2019
Table 26 Forecast Sales of Women's Jeans: % Value Growth 2014-2019
Executive Summary
Improved Economic Conditions Drive Demand for Apparel and Footwear
Consumers Boycott Unbranded Chinese Products Yet Are Reluctant To Switch To Domestic Brands
Domestic Players Focus on Mid-priced Goods Avoiding the Rising Competition Among International Giants in the High-priced Range
Mass Retailers Experience A Difficult Time Due To the Emergence of Internet Retailing and International Apparel and Footwear Specialist Retailers
Bright Economic Outlook Is Expected To Speed Up Growth of Apparel and Footwear Over the Forecast Period
Key Trends and Developments
Consumers Boycott Unbranded Chinese Products Yet Are Reluctant To Switch To Domestic Brands
Domestic Players Focus on Mid-priced Goods Avoiding the Rising Competition Between International Giants at the Upper End of Sales
Mass Retailers Experience A Difficult Time Due To the Emergence of Internet Retailing and International Apparel and Footwear Specialist Retailers
Market Data
Table 27 Sales of Apparel and Footwear by Category: Volume 2009-2014
Table 28 Sales of Apparel and Footwear by Category: Value 2009-2014
Table 29 Sales of Apparel and Footwear by Category: % Volume Growth 2009-2014
Table 30 Sales of Apparel and Footwear by Category: % Value Growth 2009-2014
Table 31 NBO Company Shares of Apparel and Footwear: % Value 2010-2014
Table 32 LBN Brand Shares of Apparel and Footwear: % Value 2011-2014
Table 33 Distribution of Apparel and Footwear by Format: % Value 2009-2014
Table 34 Distribution of Apparel and Footwear by Format and Category: % Value 2014
Table 35 Forecast Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 36 Forecast Sales of Apparel and Footwear by Category: Value 2014-2019
Table 37 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 38 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources

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