"Home Furnishings in Italy" Published

Homes in Italy are shrinking in size due to the fact that large houses imply larger expenses and taxes and consumers are opting for small and cosy apartments which allow them to save money. The low birth rate and weddings taking place at a later stage in life compared with in the past are all instrumental to the soaring demand for small houses compared with their larger counterparts. Although forced to be minimalistic in their furniture choices consumers look for convenience of use and style...

Euromonitor International's Home Furnishings in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range) allowing you to identify the categories driving growth. It also identifies the leading companies and their brands and offers strategic analysis of key factors influencing demand - from new product developments consumer lifestyles route to market and pricing issues. Forecasts to 2019 illustrate how market demand is expected to evolve in the medium-term

Full Report Details at
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Product coverage:Indoor Living Lighting Outdoor Living.

Data coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.

Reasons to Get this Report?

 * Get a detailed picture of the Home Furnishings market;
 * Pinpoint growth sectors and identify factors driving change;
 * Understand the competitive environment the market's major players and leading brands;
 * Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Report Table of Contents:

HOME FURNISHINGS IN ITALY
Euromonitor International
May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Home Furnishings by Category: Value 2009-2014
Table 2 Sales of Home Furnishings by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Home Furnishings: % Value 2010-2014
Table 4 LBN Brand Shares of Home Furnishings: % Value 2011-2014
Table 5 Distribution of Home Furnishings by Format: % Value 2009-2014
Table 6 Forecast Sales of Home Furnishings by Category: Value 2014-2019
Table 7 Forecast Sales of Home Furnishings by Category: % Value Growth 2014-2019
Executive Summary
Out of Recession But Italians Are Still Cautious
Consumers Become More Serious About DIY
A Fragmented Competitive Landscape
Chained Specialist Retailers Show Resilience
A More Positive Outlook for Home and Garden
Key Trends and Developments
Out of Recession But Consumers Are Not Keen To Spend...yet
Grocery Retailers Are Also One-stop Shops for Gardening and DIY
Italians Become More Serious About Diy Demanding Professional Advice and Guidance
Market Data
Table 8 Sales of Home and Garden by Category: Value 2009-2014
Table 9 Sales of Home and Garden by Category: % Value Growth 2009-2014
Table 10 NBO Company Shares of Home and Garden: % Value 2010-2014
Table 11 LBN Brand Shares of Home and Garden: % Value 2011-2014
Table 12 Distribution of Home and Garden by Format: % Value 2009-2014
Table 13 Forecast Sales of Home and Garden by Category: Value 2014-2019
Table 14 Forecast Sales of Home and Garden by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources

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