(MENAFNEditorial)
BMI's outlook for the Germany's IT market is relatively bearish as a result of the economic slowdown and heightened regional economic downside risk. However we expect total spending will continue to increase in each year of our forecast with demand for IT services including cloud computing and big data forecast to outperform. Additionally Germany continues to attract inward investment from leading global IT market vendors with the Internet of Things investment a leading trend in 2014 and early 2015 . Vendors are attracted to Germany by a n educated workforce and the presence of several major IT companies in the market. There is however downside from IT market trends as well as economic headwinds. For instance the issue of data security and privacy which has implications for a range of IT products and solutions continues to be a concern for German public and private sector decision makers.
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Headline Expenditure Projections
* Computer Hardware Sales: EUR24.5bn in 2014 to EUR24.3bn in 2015 a decrease of 0.9%. The desktop and notebook markets have stabilized after decline 2012-2013 but a slowdown in tablet demand and price erosion across all categories will result in value contraction in 2015.
* Software Sales: EUR8.5bn in 2014 to EUR8.8bn in 2015 an increase of 3.4%. Software spending growth is forecast to decelerate from 2014 as operating system (OS) upgrade spending was brought forward by the withdrawal of Microsoft support for the legacy XP OS in April 2014.
* IT Services Sales: EUR18.4bn in 2014 to EUR19.5bn in 2015 an increase of 6.0%. Increased adoption of outsourcing cloud computing and big data services will ensure IT services outperformance over the medium term.
Key Trends And Developments
The cloud computing market in Germany is developing rapidly and represents a huge growth opportunity for vendors over the medium term. The latest Eurostat regional survey for 2014 shows enterprise adoption rates for both...
The Germany Information Technology Report features Business Monitor International (BMI)'s market assessment and independent forecasts covering personal computers and software; semi-conductors memory chips integrated circuits and general components; the internet and IT solutions. It analyses analyses regulatory changes (licensing customs and intellectual property protection) and competitive landscapes comparing IT companies by products sales market share investments projects and expansion strategies.
BMI's Germany Information Technology Report provides industry professionals and strategists corporate analysts IT associations government departments and regulatory bodies with independent forecasts and competitive intelligence on the IT industry in Germany.
Key Benefits
* Benchmark BMI's independent IT Industry forecasts for Germany to test other views - a key input for successful budgetary and strategic business planning in the German IT market.
* Target business opportunities and risks in Germany's IT sector through our reviews of latest industry trends regulatory changes and major deals projects and investments in Germany.
* Assess the activities strategy and market position of your competitors partners and clients via our Company Profiles (inc. KPIs and latest activity).
Coverag
BMI Industry View
Summary of BMI’s key industry forecasts views and trend analysis covering IT regulatory changes major investments and projects and significant national and multinational company developments.
Industry SWOT Analysis
Analysis of the major Strengths Weaknesses Opportunities and Threats within the IT sector and within the broader telecommunications political economic and business environment.
BMI Industry Forecast
Historic data series (2010-2013) and forecasts to end-2019 for all key industry and economic indicators supported by explicit assumptions plus analysis of key downside risks to the main forecast including:
* IT Sector: Industry value (USDmn); IT sector contribution to GDP (%); value of hardware software and services industry (USDmn); PC peripherals and software imports and exports (USDmn); PC peripherals and software sales (USDmn); number of PCs (‘000); PCs per 100 inhabitants; internet users (‘000); internet users per 100 inhabitants; broadband subscribers (‘000); broadband subscribers per 100 inhabitants.
* Economy: Economic growth (%); nominal GDP (USDbn); unemployment (%); interest rates (%); exchange rate (against USD).
Information Technology Risk Reward Index
BMI’s Risk Reward Indices provide technology manufacturers service providers and IT vendors/leasing agents looking for opportunities in the region with a clear country-comparative assessment of a market’s risks and potential rewards. Each of the country markets are scored using a sophisticated model that includes more than 40 industry economic and demographic data points to provide indices of highest to lowest appeal to investors with each position explained.
Country Market Overview
Structure size and value of the industry sectors including hardware software and services; overview of the industry landscape and key players; assessment of the business operating environment and the latest regulatory developments and government authority.
BMI MacroeconomicForecast
BMI forecasts for all headline macroeconomic indicators to end-2019 including real GDP growth inflation fiscal balance trade balance current account and external debt.
Competitive Landscape
Full analysis of the competitive landscape within the hardware software and services sectors.
Company Profiles*
Examines the competitive positioning and short- to medium-term business strategies of key industry players. Strategy is examined within the context of BMI’s industry forecasts our macroeconomic views and our understanding of the wider competitive landscape. The latest financial and operating statistics and key company developments are also incorporated within the company profiles enabling a full evaluation of recent company performance and future growth prospects.
Regional Overview
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