(MENAFNEditorial)
Air care registered declines of 5% and 2% respectively in current value and volume terms in 2014. Italy's economic crisis had a negative effect on the category as these products are not considered to be strictly necessary. The decrease in purchasing power caused consumers to limit their expenditure and evaluate various alternative products. Consumers can even accept paying extra for innovative products but only at an acceptable premium.
Euromonitor International's Air Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range) allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments packaging innovations economic/lifestyle influences distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
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Product Coverage:Candle Air Fresheners Car Air Fresheners Electric Air Fresheners Gel Air Fresheners Liquid Air Fresheners Other Air Care Spray/Aerosol Air Fresheners.
Data Coverage:market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
AIR CARE IN ITALY
Euromonitor International
May 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Scented Candles
Summary 1 Scented Candles Market Size and Brand Rankings 2010-2016
Summary 2 Company Brand Rankings 2012-2014
Category Data
Table 1 Sales of Air Care by Category: Value 2009-2014
Table 2 Sales of Air Care by Category: % Value Growth 2009-2014
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value Breakdown 2009-2014
Table 4 Sales of Air Care by Fragrance: Value Ranking 2009-2014
Table 5 NBO Company Shares of Air Care: % Value 2010-2014
Table 6 LBN Brand Shares of Air Care: % Value 2011-2014
Table 7 Forecast Sales of Air Care by Category: Value 2014-2019
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2014-2019
Paglieri SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 3 Paglieri SpA: Key Facts
Summary 4 Paglieri SpA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 5 Paglieri SpA: Competitive Position 2014
Procter & Gamble Italia SpA in Home Care (italy)
Strategic Direction
Key Facts
Summary 6 Procter & Gamble Italia SpA: Key Facts
Summary 7 Procter & Gamble Italia SpA: Operational Indicators
Company Background
Production
Summary 8 Procter & Gamble Italia SpA: Production Statistics 2014
Competitive Positioning
Summary 9 Procter & Gamble Italia SpA: Competitive Position 2014
Executive Summary
Economic Recession in Italy Continues To Hamper Growth in Home Care
Consumers Prefer To Buy Multipurpose and Concentrated Home Care Products
Consumer Habits Increasingly Shift Towards Daily Shopping
Environmental Sustainability and Health Guide Consumers' Choices
Potential Threat Comes From Possible Further Vat Increases and A Deflationary Trend
Key Trends and Developments
Private Label Products Are Successfully Emerging From the Recession
Environmental Sustainability Is Becoming A Key Purchasing Driver
the Recession Prevents the Recovery of Consumption
Market Indicators
Table 9 Households 2009-2014
Market Data
Table 10 Sales of Home Care by Category: Value 2009-2014
Table 11 Sales of Home Care by Category: % Value Growth 2009-2014
Table 12 NBO Company Shares of Home Care: % Value 2010-2014
Table 13 LBN Brand Shares of Home Care: % Value 2011-2014
Table 14 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 15 Distribution of Home Care by Format: % Value 2009-2014
Table 16 Distribution of Home Care by Format and Category: % Value 2014
Table 17 Forecast Sales of Home Care by Category: Value 2014-2019
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Sources
Summary 10 Research Sources
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