(MENAFNEditorial)
Tea continued to play a marginal role within hot drinks in Austria. The country has a well-established and long-standing coffee drinking culture and the majority of Austrians consider tea to be a remedy against illnesses rather than an indulgence product. As such tea accounted for a mere 13% of overall hot drinks value sales in 2014.
Euromonitor International's Tea in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they legislative distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
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Product coverage: Black Tea Fruit/Herbal Tea Green Tea Instant Tea Other Tea.
Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
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* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Report Table of Contents:
TEA IN AUSTRIA
Euromonitor International
May 2015
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2009-2014
Table 2 Retail Sales of Tea by Category: Value 2009-2014
Table 3 Retail Sales of Tea by Category: % Volume Growth 2009-2014
Table 4 Retail Sales of Tea by Category: % Value Growth 2009-2014
Table 5 Retail Sales of Tea by Standard Vs Pods: % Value 2009-2014
Table 6 NBO Company Shares of Tea: % Retail Value 2010-2014
Table 7 LBN Brand Shares of Tea: % Retail Value 2011-2014
Table 8 Forecast Retail Sales of Tea by Category: Volume 2014-2019
Table 9 Forecast Retail Sales of Tea by Category: Value 2014-2019
Table 10 Forecast Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 11 Forecast Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 12 Forecast Retail Sales of Tea by Standard vs Pods: % Value 2014-2019
Neuner's Gesundheit & Wellness GmbH in Hot Drinks (austria)
Strategic Direction
Key Facts
Summary 1 Neuner's Gesundheit & Wellness GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Neuner's Gesundheit & Wellness GmbH: Competitive Position 2014
Executive Summary
Hot Drinks Benefits From Growing Demand for Premium Varieties
Rising Commodity Prices Jeopardise Profit Margins
Multinational Coffee Manufacturers Dominate Sales
Innovations Focuses on Pods for Popular Nespresso Machines
Hot Drinks in Austria Set for A Positive Forecast Performance
Key Trends and Developments
Pods Drive Turnover Growth
Flavour Innovations Focus on Lifestyle Aspects
Internet Retailing Gains Slowly But Steadily
Market Data
Table 13 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2009-2014
Table 14 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2009-2014
Table 15 Retail Sales of Hot Drinks by Category: Volume 2009-2014
Table 16 Retail Sales of Hot Drinks by Category: Value 2009-2014
Table 17 Retail Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 18 Retail Sales of Hot Drinks by Category: % Value Growth 2009-2014
Table 19 Foodservice Sales of Hot Drinks by Category: Volume 2009-2014
Table 20 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2009-2014
Table 21 Total Sales of Hot Drinks by Category: Total Volume 2009-2014
Table 22 Total Sales of Hot Drinks by Category: % Total Volume Growth 2009-2014
Table 23 NBO Company Shares of Hot Drinks: % Retail Value 2010-2014
Table 24 LBN Brand Shares of Hot Drinks: % Retail Value 2011-2014
Table 25 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2009-2014
Table 26 Retail Distribution of Hot Drinks by Format: % Volume 2009-2014
Table 27 Retail Distribution of Hot Drinks by Format and Category: % Volume 2014
Table 28 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 29 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 30 Forecast Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 31 Forecast Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 32 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 33 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 34 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 35 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 36 Forecast Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 37 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Appendix
Production/import/export Data
Table 38 Production/Imports/Exports/Apparent Consumption of Hot Drinks by Category 2009-2014
Sources
Summary 3 Research Sources
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