(MENAFNEditorial)
While the Hungarian economy is strengthening and the spending power of consumers is slowly recovering price sensitivity has not yet receded as most households are still debt-ridden and need to economise on everyday expenses. As the range of less expensive private label products has widened further and consumers are increasingly accustomed to favourable prices loyalty to brands is weakening. However price is not the only factor: consumption is shifting towards those products which have the...
Euromonitor International's Tissue and Hygiene in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014 allowing you to identify the sectors driving growth. It identifies the leading companies the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Full Report Details at
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Product coverage: Away-From-Home Tissue and Hygiene Retail Tissue and Hygiene Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts) company shares brand shares and distribution data.
Reasons to Get this Report
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports business reference books and online information systems. With offices in London Chicago Singapore Shanghai Vilnius Dubai Cape Town Santiago Sydney Tokyo and Bangalore and a network of over 800 analysts worldwide Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Partial Table of Contents:
TISSUE AND HYGIENE IN HUNGARY
Euromonitor International
May 2015
LIST OF CONTENTS AND TABLES
Executive Summary
Growth of Tissue and Hygiene Hindered by Price Sensitivity
Unit Price Increases Stopped
Private Label Expansion Less Dynamic
Popularity of Discounters Continues
Moderate Growth Predicted in Value and Volume Sales of Tissue and Hygiene
Key Trends and Developments
Consumer Habit Patterns Determined by Income Level
Green Trends Emerge Slowly in Hungary
Purchasing Habits in Sanitary Protection and Incontinence
Market Indicators
Table 1 Birth Rates 2009-2014
Table 2 Infant Population 2009-2014
Table 3 Female Population by Age 2009-2014
Table 4 Total Population by Age 2009-2014
Table 5 Households 2009-2014
Table 6 Forecast Infant Population 2014-2019
Table 7 Forecast Female Population by Age 2014-2019
Table 8 Forecast Total Population by Age 2014-2019
Table 9 Forecast Households 2014-2019
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2010-2014
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2011-2014
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2009-2014
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2009-2014
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2014
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
Dm-drogerie Markt Kft in Tissue and Hygiene (hungary)
Strategic Direction
Key Facts
Summary 2 Dm-Drogerie Markt Kft: Key Facts
Summary 3 Dm-Drogerie Markt Kft: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 4 Dm-Drogerie Markt Kft: Private Label Portfolio
Competitive Positioning
Summary 5 Dm-Drogerie Markt Kft: Competitive Position 2014
Forest Papir Kft in Tissue and Hygiene (hungary)
Strategic Direction
Key Facts
Summary 6 Forest Papir Kft: Key Facts
Summary 7 Forest Papir Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Forest Papir Kft: Competitive Position 2014
Procter & Gamble Magyarorszag Nagykereskedelmi Kkt in Tissue and Hygiene (hungary)
Strategic Direction
Key Facts
Summary 9 Procter & Gamble Magyarorszag Nagykereskedelmi Kkt: Key Facts
Summary 10 Procter & Gamble Magyarorszag Nagykereskedelmi Kkt: Operational Indicators
Company Background
Production
Summary 11 Procter & Gamble Magyarorszag Nagykereskedelmi Kkt: Production Statistics 2013
Competitive Positioning
Summary 12 Procter & Gamble Magyarorszag Nagykereskedelmi Kkt: Competitive Position 2014
SCA Hygiene Products Kft in Tissue and Hygiene (hungary)
Strategic Direction
Key Facts
Summary 13 SCA Hygiene Products Kft: Key Facts
Summary 14 SCA Hygiene Products Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 SCA Hygiene Products Kft: Competitive Position 2014
Vajda Papir Kft in Tissue and Hygiene (hungary)
Strategic Direction
Key Facts
Summary 16 Vajda Papir Kft: Key Facts
Summary 17 Vajda Papir Kft: Operational Indicators
Company Background
Production
Summary 18 Vajda Papir Kft: Production Statistics 2013/2014
Private Label
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Away-From-Home Sales of Tissue and Hygiene by Category: Value 2009-2014
Table 20 Away-From-Home Sales of Tissue and Hygiene by Category: % Value Growth 2009-2014
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2009-2014
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2013
Table 23 Forecast Away-From-Home Sales of Tissue and Hygiene by Category: Value 2014-2019
Full Table of Contents is available at:
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