Maggi ordered off shelves in India

New Delhi: Indian shopkeepers withdrew a popular brand of Nestle instant noodles from their shelves on Wednesday after tests revealed the snack contained unsafe levels of lead.

India’s states have either ordered the withdrawal of Maggi noodles from shops or are carrying out further tests on noodle samples before taking action in conjunction with the federal government.

Maggi sales have plunged in India since laboratory tests showed the noodles contained lead at levels far higher than the legal maximum. The tests also detected the chemical flavour enhancer monosodium glutamate or MSG which is not mentioned in the product’s list of ingredients.

On Tuesday the Delhi government said it had conducted tests on 13 samples of Maggi noodles and 10 were found to be unsafe with lead exceeding the allowable level. Earlier tests performed by food safety authorities in Uttar Pradesh state showed that samples contained 17.2 parts per million of lead many times the allowable limits which range between 0.01 and 2.5 ppm.

The Delhi government said it will take legal action against Nestle India which is a subsidiary of Swiss-based Nestle SA and was meeting Wednesday with company officials. It banned the sale of Maggi noodles in all state-run stores in the Indian capital for 15 days. Several major grocery chains in the city have also announced that they are taking the noodles off shelves.

Maggi noodles are a hot favourite with school and college students and Nestle’s “two-minute” advertising campaign stressing the ease of making the snack have made it a household name in India. The noodles are Nestle’s fastest selling food item in India clocking around 15 billion rupees ($240 million) in sales annually.

The government of the southern state of Kerala has stopped the distribution of Maggi noodles and ordered more than 1000 state-run grocery stores to withdraw the product. The state governments of Haryana West Bengal and Maharashtra have begun the process of testing noodle samples for lead and MSG. — AP

Our Mumbai correspondent adds: Maharashtra’s Food and Drug Administration (FDA) which has collected about 10 samples of Maggi noodles packets has so far not encountered any negative reports relating to the product by multinational Nestle.

According to FDA commissioner Harshadeep Kamble the final test results are expected by Friday after which the regulator will decide on the future course of action. The FDA collected samples from Mumbai Pune Nagpur and a few other cities and is conducting tests at its laboratories. While the FDA and the state government have not imposed any ban on the sale of Maggi noodles in the state there has been a sharp fall in the sale of the popular instant food following widespread media coverage about actions being initiated by various states including Uttar Pradesh Kerala and Delhi. The Food Safety and Standards Authority of India has also directed all states to check samples of the noodles and get them tested at laboratories.

The Maggi controversy has also snared Bollywood celebrities including Amitabh Bachchan Madhuri Dixit and Preity Zinta all of who have at some stage endorsed the product in ads. A Bihar court has directed the police to register an FIR against all three actors for promoting the brand in ads.

Amitabh however has not received any notice so far. He told the media on Wednesday that he would fully cooperate with the courts. The superstar clarified that he had stopped promoting the brand about two years ago. Preity said she had done a commercial for the brand about 12 years ago. “Reading the news about me being sued for doing the Maggi commercial over 12 years ago? 12 years ago? How does that happen?” she wondered in a tweet.

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