(MENAFN- Emirates News Agency (WAM)) Emirates NBD today announced the introduction of another set of first-to-market digital banking services in the region through its new mobile banking app.
Emirates NBD says in a press release that it has become the first bank in the Middle East, Asia and Africa to offer a Mobile Cheque Deposit facility, allowing its Private Banking and Priority Banking customers to deposit a cheque (issued by Emirates NBD) via its mobile banking app. Customers can capture the image of the cheque and then upload it via the bank's mobile app, saving them the hassle of a visiting a branch or a Cheque Deposit Machine (CDM).
In addition, the bank has introduced the 'Mobile Queuing Ticket' service, a functionality that enables all our customers to obtain a queuing ticket for their branch transactions via the mobile app, even before reaching a branch, thus reducing the waiting time at the branch.
The launch of the new mobile banking app is in line with Emirates NBD's Multichannel Transformation programme, designed to maximise efficiency and improve service delivery by optimising the bank's distribution mix.
Suvo Sarkar, General Manager € Retail Banking and Wealth Management, Emirates NBD said: "Emirates NBD was among the first in the UAE to recognise the value customers place on convenience, speed and security when it comes to banking, and this insight has shaped our retail banking strategy. We have undertaken a Multichannel Transformation programme with a large emphasis on digital channels to offer products and services never seen before in the region.
"The introduction of our new mobile banking app featuring Mobile Cheque Deposit technology and Mobile Queue Ticket testify Emirates NBD's commitment to making our customers lives simpler and more convenient. We want to continue with our strategy of extending leading and innovative solutions to our customers that further simplify everyday banking," Sarkar added.
While innovative solutions add significant value to customers by providing increased convenience, Emirates NBD expects Mobile Banking to assume a central role in the Smart City initiative envisioned by Vice President and Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum. In this context, the increased adoption of Mobile Banking among customers is a firm step in the right direction.
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